Android tablets have increased their marketshare in 2011, from 29% in late 2010 to 39%, but not because of the strength of the Android ecosystem. Sure, us geeks like them for their powerful hardware, but most normal consumers are rather drawn to the Kindle Fire. The Amazon tablet runs a forked Android version, as we explained earlier, and has proven to be extremely popular. Even though there are still more Galaxy Tabs in the wild, the Kindle Fire already sees the same amount of user engagement.
The data from Flurry, a mobile analytics provider, shows that both Kindle Fire and Galaxy Tab are now responsible for 36% of all application sessions, defined as “the launch and subsequent exit (or pause for more than 10 seconds) of an app”. Compare that to last November, when 63% of all application sessions were tracked on the Galaxy Tab – the Fire, which only launched at that time, was at a mere 3%.
While impressive, this does not mean that the Kindle Fire already caught up in terms of marketshare. Due to a headstart of more than a year, Flurry estimates that the number of active Galaxy Tabs is still over twice as much as that for the Kindle Fire. However, this makes the above statistics even more impressive – clearly, those who own a Kindle Fire use it much more frequently than those who own other Android tablets.
Kindle Fire owners are also much more willing to buy apps, as they download over 2.5 times as many paid applications through the Amazon Appstore than Galaxy Tab owners through the Android Market.
In the end, while ‘traditional’ Android tablets do offer a lot of functionality, they haven’t really caught on in the marketplace, nor are they being used as much as other tablets. While one might have speculated that many only bought the Kindle Fire because of its extremely low price, without actually using it a lot, these numbers tell a different, and rather troubling, story. At least for Google.
Read the full report at Flurry._________
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