Are In-App Purchases Effective for App Monetization?
Posted July 22, 2013 at 04:30 am by Will Verduzco
So you’re finished with your application, you’ve tested it, and made it pretty. One thing’s missing, though. You realize that you need to put some food on the table, so you look into app monetization options. And who’s to blame you? After all, you put some seriously hard work into your application and you deserve to be able to put some food on the table for your efforts.
As a developer, you have access to several options when it comes to app monetization. Your main choices essentially come down to selling your application as a paid app in any one of a number of app markets, making it free but with ads, and going the “freemium” route with IAPs (in-app purchases).
To help new developers determine what they should try, XDA Recognized Contributor KidCarter93 recounts his own experiences with IAPs. Other developers have tossed in their experiences with IAPs and other methods of monetization, listing concerns that range from the pragmatic such as not having to maintain multiple application versions with the IAP/freemium model and piracy.
To learn more, head over to the discussion thread and read others’ experiences. And if you have experience trying different methods of monetization, toss in your own two cents stating whether you’ve had any luck one way or another.
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