ASUS just announced that it will develop an unlock tool for the bootloader of its Transformer Prime tablet. This comes only slightly more than 48 hours after a forum member has found its bootloader to be locked and encrypted, triggering a massive amount of protest posts on its Facebook wall.
As the original reason for locking the bootloader, ASUS cites the “content providers’ requirement for DRM client devices to be as secure as possible” in order to support Google DRM for “a high quality video rental experience”. Thus, it notes that unlocking the bootloader will not only void your warranty, but also make Google video rental unavailable – which makes no difference for many users since the service is only available in the US and UK (and possibly other English-speaking markets, thanks to nanu*1 for pointing out) as of the time of this writing.
Below is the juicy bit of the statement.
Regarding the bootloader, the reason we chose to lock it is due to content providers’ requirement for DRM client devices to be as secure as possible. ASUS supports Google DRM in order to provide users with a high quality video rental experience. Also, based on our experience, users who choose to root their devices risk breaking the system completely. However, we know there is demand in the modding community to have an unlocked bootloader. Therefore, ASUS is developing an unlock tool for that community. Please do note that if you choose to unlock your device, the ASUS warranty will be void, and Google video rental will also be unavailable because the device will be no longer protected by security mechanism.