There was much hype around the unveiling of Ubuntu Touch, Canonical’s take on a smartphone OS. People who had been getting a bit bored with Android or were looking for a smartphone experience similar to desktop Ubuntu had their eyes on Ubuntu Edge, an exciting yet highly ambitious crowd-sourced project. Following its unfortunate failure, Canonical decided to soldier on, inking their first deal with a partner to ship smartphones with Ubuntu Touch.
As Canonical founder and product strategy leader Mark Shuttleworth revealed in an interview:
“We have concluded our first set of agreements to ship Ubuntu on mobile phones. We’ve shifted gears from ‘making a concept’ to ‘it’s going to ship.’ That has a big impact on the team.”
No specifics have been given in regards to who the partner is, but Shuttleworth has been dropping hints, with the breadcrumbs leading towards a companywe will all be pretty familiar with:
“We are now pretty much at the board level on four household brands. They sell a lot of phones all over the world, in emerging and fully emerged markets, to businesses and consumers.”
One daunting question that’ll be looming on everyone’s minds is how Canonical will break into the market and successfully grab and hold people’s attentions. One way they could do this is follow in the footsteps of Jolla Sailfish and Blackberry OS—that is, adding Android app compatibility. This way, Ubuntu Touch will be able to latch onto the success of Android until they’ve gotten enough attention or are shaken off by Android. Shuttleworth sees this as a possibility, citing Android’s fragmentation and the closeness between Android and Ubuntu OS. However, there’s no guarantee that this is the case though:
“We make no claims for Android compatibility, but we make it super easy for you to target both [Android and Ubuntu Touch] at the same time and super cool for you to do so.”
Who is looking forward to holding an Ubuntu Touch smartphone in the future? And any guesses on which company Canonical has partnered with to make this a possibility? Share your thoughts with us below!
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