Marketing is crucial to your app’s success. It’s the process that generates the downloads, generates the exposure and popularity, and generates profits. However, how do you go about marketing your app? Unbeknownst to many, marketing consists of 4 main elements:
- Product: Your app
- Price: Your app’s price
- Place: How you’re going to get your app into the our hands
- Promotion: How you’re going to make us want to use your app
You’ve gotten your app up and running. It’s been tested, you know what price you app’s going to be, and you’ve opened a Play store publishing account. Now how do you go about promoting your app?
XDA Forum Member DoubleP90 has written a nifty little guide on how to promote your app. The guide is laid out well and is a great starting point for those just beginning to think of promotion. DoubleP90 covers and simplifies some important aspects of promotion, touching upon the promotion mix of advertising, personal selling, sales promotion, publicity, and public relations. He does this in an understandable and straightforward way that doesn’t require a business degree to decipher. The guide outlines some simple methods of promotion, ranging from the tried and true method of word of mouth, to discounts and web ads.
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