Ariel Shimoni to Talk Monetization at XDA:DevCon 2013
I will be the first to admit that I’m cheap. When browsing the Google Play Store, an application has to do a lot and do it simply and easily for me to spend any amount of money on the app. However, I understand that developing an app takes a lot of time, effort, cursing, and knowledge; and the developer deserves to be paid. So I tolerate ads and in-app purchases.
Android is the world’s most popular mobile OS, with the Play Store growing at an incredible rate. Thousands of new apps are added daily, all trying to get a piece of the pie and turn into the next Angry Birds. What is really the best strategy to pursue to consistently generate revenue in this “free” ecosystem?
Ariel Shimoni, Director of Publisher Relations at StartApp, will be discussing this and monetization in general at XDA:DevCon 2013. He has been with StartApp for the past 2 years, handling their developer lifecycle. From lead to account and support, helping grow StartApp to over 25,000 apps and an Ad SDK downloaded over 800M times to date. Before StartApp, he spent 3 years as an account manager in the online marketing world, focusing on performance and downloadable products.
With this knowledge and skills in hand, Ariel will review some of the most popular models currently used by apps in the Play Store, like banners to icon ads. During the presentation he analyze each model and try to help you to figure out how to best match your app to the right business model for you.
Join us August 9 to 11 in Miami for xda:devcon 2013. Register to attend using this link for exclusive savings.
Want something on the XDA Portal? Send us a tip!
In a not entirely surprising move, Google announced that it's putting an end to SMS notifications for Google calendar as of June 27th. They stated earlier, "SMS notifications for Google Calendar launched before smartphones were available. Now in a world with smartphones and notifications, you can get richer, more reliable experience on your mobile device, even offline". Google Drive for Work, Google Apps for Work (paid edition), Education and Government customers will not be affected by these changes and can continue using...
One year ago, Google introduced cardboard. Amazingly enough, that was all it took to fire up the Virtual Reality scene on Android, and what began as an open design concept exploded into thousands of apps and dozens of headsets from big and small vendors alike. Now, there are more than 1 million cardboard viewers/handsets - a Google-quoted number that might not even be accurate given the ease with which headsets can be rigged through off-the-shelf equipment. This year, cardboard returned...
Android M preview images are available. That and much more news is covered by Jordan when he reviews all the important stories from this week. Included in this week's news is the announcement of Google's Project Tango going on sale and be sure to check out the article talking about Google's Roboto font going open source. That's not all that's covered in today's video! Jordan talks about the other videos released this week on XDA TV. XDA TV Producer TK...