liwen · Jan 10, 2012 at 05:00 pm

What’s with the HTC Titan II: Does it really deserve its name?

See, if you have a phone called Titan, and, a few months later, introduce another one called Titan II, people are going to assume the Titan II to be the successor to the original Titan. Makes sense, right? And that’s indeed what people were doing. The problem: the original HTC Titan was announced in Septemeber 2011, only four months before its supposed successor. Now, the introduction of the HTC Titan II, perdictably, pissed off those people who have bought the original Titan, since their phone has been obsoleted so fast.

Wait a bit. Really obsoleted? Is the HTC Titan II really a successor to the HTC Titan?

Let’s look at the specs: Both Titan and Titan II feature a 1.5GHz Qualcomm Snapdragon single-core processor and 512MB RAM, pretty standard Windows Phone requirements. Both have the same display, with the same resolution and screen size. Both run Windows Phone 7.5 Mango, though the Titan II comes with the new 8107 update out of the box – of course, the original Titan will get this one as well, in due time.

So far, so good, as for the similarities. What about the differences? The build and materials differ – while the original Titan was made from a block of aluminum, the Titan II is all soft-touch plastic. The original Titan packed an 8 megapixel camera, while the Titan II doubles that at 16 megapixels. Finally, of course, the Titan II includes a 4G LTE radio and will be sold exclusively by AT&T in the United States, whereas the Titan only has a standard 3G radio and is sold all over the world in various carrier-branded and unlocked versions.

Do you think that – a slightly changed design, a better (at least in terms of megapixels) camera, and an LTE radio – makes a real successor?

Well, no. It’s basically an AT&T version of the Titan, and should be called HTC Titan LTE. The Titan II deserves its name in no way, not from a technical perspective, as I’ve laid out above, but much less from a marketing perspective. People will be angry, disappointed or whatever combination thereof to find their shiny new gadget outdated so fast, or at least get the impression it’s outdated (and, honestly, what average consumer wouldn’t get that impression with this naming scheme?). Some will be just confused.

However, the biggest problem is: once reviews trickle in, and those reviewers find out that the Titan II is nothing more than a slightly pimped LTE version of the original Titan, it will damage the brand. In this case, HTC. Releasing a whole lot of undifferentiated models is one thing (and still a problem made only worse through the Titan II), but this kind of misleading naming is another. If HTC wants to consolidate their phone lines in the future, by releasing real successors with incrementing numbers at the end – i.e. HD, HD2 or similar to Samsung’s Galaxy S, Galaxy S II etc. – there will always be someone, from now on, who is going to doubt whether it’s just a slightly modified version instead of a real successor. It may not be a neck-breaking mistake, but definitely doesn’t do HTC any good.

HTC just released a successor that isn’t really a successor. Or HTC gave an LTE version of another existing device such a confusing name that people will misunderstand it to be its successor. Or HTC doesn’t know Roman numbers and thought II simply looked cool.

In any way, HTC is far away from quiet brilliance.


_________
Want something on the XDA Portal? Send us a tip!
TAGS:

liwen

liwen is an editor on XDA-Developers, the largest community for Android users. View liwen's posts and articles here.
Chris Gilliam · May 3, 2015 at 12:24 pm · 2 comments

XDA Recap: This Week In Android (Apr 26 – May 2)

Here in the digital XDA newsroom, we spend our days pouring over an average of 2,500 news items and forum threads every 24 hours. Only the most timely and interesting bits survive the editing process, but the portal’s front page still sees weekly counts in excess of 100 posts. This is a glut of content to absorb, especially if following the news cycle isn’t your full-time job. However, the tech world is vast, and the information must flow. With this...

XDA NEWS
Mario Tomás Serrafero · May 3, 2015 at 11:00 am · 3 comments

Sunday Debate: Great Camera Hardware, or Software?

Join us in a fun Sunday Debate on phone cameras. Come with your opinions and feel free to read some of our thoughts, then pick your side or play devil’s advocate to get your voice heard and engage in friendly discussion. You can read our food-for-thought or jump straight into the fray below!     Cameras are typically one of the main attractions of a smartphone, and in the last couple of years, the advancements in this mobile picture-taking have...

XDA NEWS
Mario Tomás Serrafero · May 2, 2015 at 11:00 am · 2 comments

XDA Picks: Best Apps of the Week (Apr 25 – May 1)

Apps are at the front and center of any smartphone experience, and with over a million apps on the Google Play Store and new apps being submitted to our forums every day, staying up to date on the latest apps and games can be a hassle. At XDA, we don’t discriminate apps - if it’s interesting, innovative, original or useful, we mention them. The XDA Portal Team loves apps too, and we usually share and discuss the latest app releases...

XDA NEWS
Share This