Nokia and Microsoft Join Forces
It has been an interesting day in the mobile world today. Seems that the largely crowded launch of the Verizon iPhone (read it with a dash of sarcasm) was an event that got quickly overshadowed by a much bigger announcement made earlier today. As it turns out, Nokia and Microsoft have decided to get together and try to tackle the Smartphone market as a joint effort. The new OS from Microsoft is growing rapidly in popularity largely because there are many devices coming out to try and phase out their old Windows Mobile OS. Due to Nokia’s lack of participation in the big three’s war (Apple, Microsoft, Google), the brand had been slipping away in many parts around the world, especially in the US where even their regular mobile phones (non smartphone) device sales were hurting due to the large number of devices being released by competitors such as Motorola, Samsung, and LG. So, in an attempt to survive, they finally decided to get on the Smartphone train.
According to Nokia’s website, the phone manufacturer will “adopt Windows Phone as its primary smartphone strategy”, which probably mean that Meego in general will take a back seat in Nokia’s research and development groups. There are many stances and strategic changes that will be taking place over the next few months as these two giants find the rhythm and start working together as a team. Having said that, there are many rumors out there that there are various teams of developers at Nokia already working on integration of WP7 to their own hardware. Some of the results from this marriage will result in the best of both worlds merging into a single device with perks such as:
- Bing to become the search engine for Nokia
- NAVTEQ to become integral part of Microsoft’s mapping software
- Nokia’s integral position in the global mobile industry to become paramount for the distribution of devices world wide.
You can read about all of the changes that will take place in Nokia’s website.
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