January 28, 2012 By: liwen
After the disappointing Q4 results, which saw a sharp drop in profit and revenue for HTC, the Taiwanese mobile device company is now looking to cut back on its smartphone portfolio this year, instead focusing on fewer ‘hero’ devices. This is exactly what we argued HTC should be doing, though leaks from December already suggested that this change was coming.
In an interview with Mobile Today, HTC UK boss Phil Roberson said the following:
We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much.
So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.
We had a fantastic year, with 65% growth year on year in the UK. But in Q4 we delivered a lot more products than in the past. Now we want to create more of a ‘hero’ approach. We make great phones, but it is hard to do that when the portfolio is spread too much.
Besides releasing fewer smartphones, Roberson also said that HTC would shift its focus away from tablets – it won’t “exit the sector completely”, though.
We can only applaud this move, and hope that we will see some great new devices introduced at Mobile World Congress, which is at the end of February and thus should be the place for HTC to announce its new models in time for “second quarter releases”.
January 26, 2012 By: orb3000
Not much ago we informed you about Sprint sending updates For HTC EVO 4G and EVO Design 4G which will remove the infamous Carrier IQ; well now it seems that not only Carrier IQ will be removed as the company included HTC EVO 4G and EVO View 4G on the most updated list of devices coming to End-Of-Life.
This means that both HTC devices are ending their days on the shelves. EVO 4G is expected to leave this week, and the EVO View 4G -Sprint´s version of HTC Flyer- will leave next week.
It´s amazing how carriers dictate when a device has become “old” even if it is not. Or perhaps the sales of those specific models are not going so well? -which I don´t think so-. Maybe it´s just another way to make space for the new upcoming line of devices that will pop out from MWC in just a few weeks.
Please tell us what you think and thanks for reading.
It’s about that time of year again, as hardware manufacturers prepare to descend upon Barcelona to unveil phones we will collectively drool about but not see for another couple of months.
Today HTC started to send some invitations to HTC’s press event for February 26th, by “chance” only one day before Mobile World Congress Starts in Barcelona. According to the source, the invitation doesn’t reveal any details about what HTC will be unveiling this year, but we have enough rumors and leaks to have a clue.
HTC will be showing many devices in WMC and we hope they include the aforementioned HTC Endeavor/Supreme, HTC Ville, and the mid speced HTC Primo -which will be presented before WMC starts- on the Android side, and HTC Radiant on Windows Phone platform.
Needless to say they should show some new tablet as we have not seen anything new since the Flyer and Jetstream.
Apparently HTC Primo will be presented with the rumored Sense 4.0 on the press event day.
Tell us what you think or what would you like to see as the new flagship of HTC.
HTC has a new partnership with IBM which they expect will help the company reach its goal of selling 100-million devices per year. The new agreement with IBM will help HTC gain a stronger presence in the enterprise world with the integration of IBM’s smart business applications on HTC devices. Details about the partnership are not clear yet, but David Jaeger, executive director Global Enterprise and Services at HTC said:
It’s only been really relatively recently that HTC has broken into the enterprise space. We’re driving toward that magic 100-million device number globally. We see IBM as the gold standard for an enterprise partnership. We want to make sure if IBM is talking about Android or tablets, HTC is in the conversation.
As we see as a trend in 2012 big companies are making strategic associations with other big players, do you think HTC will gain with this partnership more space on the competitive mobile world?
Tell us what you think by leaving a comment below, thanks for reading.
January 10, 2012 By: liwen
HTC has updated its bootloader unlock database with a few more devices, this time the Desire HD and additional Desire and Wildfire models.
Of course, HTC announced two weeks ago that all phones launched after September 2011 are unlock-able, and seems to be making pretty good progress on older models as well. The Desire, Wildfire, Wildfire S and two more devices were added just a few days ago.
So, keep it up, HTC, and Motorola better follow along.
Oh HTC, the company without which this site would not have existed. Since early 2010, HTC’s sales have continually risen, but that growth has now come to an end. The Taiwanese smartphone maker reported Q4 profits of $364 million, which is 26 percent lower than the same timeframe in 2010 and a massive 41 percent lower than Q3 2011.
Just to give you a graphical overview of what this means, here’s a chart by Reuters:
As you can see, HTC’s profits have dramatically risen from Q1 2010 till Q3 2011, but now fallen to the level of 2010′s third quarter. In fact, HTC predicted this drop back in October, as we noted in our year-end article, citing the launch of the iPhone 4S. But – the smartphone market is still growing (and will continue to grow for a while), and Samsung reported a record quarter.
So, what led to these results? I believe it to be a lack of vision.
While Samsung is focused on bringing out one flagship device each year (not counting the last two Nexus phones), centering around the Galaxy brand, HTC seems to toss out new high-end devices every few months, with apparently no strategy behind. Case in point: The HTC Sensation. It was released in the second quarter last year as HTC’s flagship device, but a few months later, after the acquisition of Beats Audio, HTC released the slightly improved Sensation XE with a faster processor. Fair enough – the difference was minor. But then came the Sensation XL in October, and, while it was newer and had a bigger screen, it actually had a slower processor, and lower resolution. And now you want to get the best HTC device. But which one is it?
Sure, you could argue that it’s all about choice. But what kind of choice is that: higher resolution and faster processor on the one hand, bigger screen on the other? What if I want both?
No, it certainly was not about choice. The Sensation XL was essentially an Android version of the HTC Titan, one of its second-gen Windows Phones, and HTC simply re-used its design – Microsoft’s operating doesn’t support dual-core processors and higher-than-WVGA resolution yet, which explains the curious specs – to quickly get out a new phone, without meaningfully differentiating it from its other offerings. That doesn’t work.
Maybe HTC became greedy, too fixated on short-term profits, which is why it feels the need to release a new flagship device every month or so. There are 720p screens now? Okay, launch a phone with that. Screw engineering, industrial design – oh, it’s 13mm thick, feels like a brick? Who cares, let’s get this out. But just on Verizon, and lock the bootloader, so we don’t have to deal with those kids – and what do we call it? Rezound sounds… ugh. But who cares, nobody will remember that name in two years anyway.
Some quick cash, yeah, but no viable long-term strategy. That was okay when HTC didn’t sell smartphones under its own brand, but not anymore. And HTC knows that – they knew that as early as 2008, when they launched the Touch Diamond and Touch Pro, and later the Touch HD. Three different products, but clearly distinct – one is small and stylish, one has a keyboard, and one has a big screen. Choose yours, it’s that easy.
The same continued with the Touch Diamond2, Pro2 and HD2. And eventually, there’d be a stylish Legend and powerful Desire. Or a low-end Wildfire S, mid-range Desire S and high-end Incredible S. Or was the Desire HD the high-end one? Its screen was bigger, but it was older. Oh wait – it already happened. Too many models, too many confusing names, but no direction.
While it’s no problem to re-use existing designs, they have to be good. The problem with HTC is that, while they do have a strong design language, it’s ruined by the execution. There are so many different devices, and all of them look similar but still have small, insignificant differences – a different shade of brown here, a slightly modified earpiece there, and another pattern on the back. Again, those small differences add absolutely no value to the consumer – you can’t mix and match everything. Instead, you’re stuck with a plethora of different devices, pseudo-choices, none of which are as good as just that one Galaxy S. Or S II. Or heck, iPhone.
It’s really that simple. If you want to bring out a new device, try to make it perfect. If you can’t, then don’t, and wait a year till you can make another perfect device, instead of releasing something half-baked.
HTC knows how to do that. They just forgot.
January 6, 2012 By: azrienoch
Following their move to unlock all bootloaders on phones released after September 2011, HTC announced today that the HTC Wildfire S, Wildfire, Desire, Merge, and A315c (a Wildfire CDMA variant) joined the official list. It looks like all the devices they added right after Christmas are on the list as well.
The dropdown menu of supported devices on HTCDev’s bootloader page changed formats as well. Now included, at the very bottom of the list, is an All Other Supported Models option. That is for all future models, because eventually HTC won’t have that list there. You’ll also notice asterisks by some devices in the list. HTCDev explains,
In certain cases you may be required to install an RUU first in order to go through the unlock process. These devices are indicated with an asterisk in the list below.
There are added steps for those devices because you’re updating HBOOT. Head over to HTCDev.com and try it out.
As they say, the real fun doesn’t start until your device gets root and s-off and that’s certainly the case with the HTC Jetstream. The device got root just a couple days ago and the modders and developers have gone to work making the already great device even greater.
XDA Senior Member Giblet-dono has drawn up a quick tutorial that will give your HTC Jetstream the ability to make and receive phone calls over a 3g GSM network. According to Giblet-dono, all you need to get started is:
S-Off (get yours from HTCDev soon!)
Root (get yours from DoomLord)
That seems like a very short and easy list of pre-requisites. Based on the instructions, it seems just as easy as editing your build.prop file which doesn’t carry a whole lot of risk, so if this sounds like you’d like to try out then head on over to the original thread for the full instructions.
Additionally, Giblet-dono is also working on making messaging work and the up-to-date troubleshooting for it is going on right now in the same thread. It won’t be long until you can use your Jetstream as a fully functional phone. A very large, very awesome phone.
I made a mistake. A few days ago I reported that, with a slew of new kernel source codes posted on HTCdev, HTC is now GPL compliant. That wasn’t true. I found out after saying it again on XDA TV. On Twitter, @gu1dry said,
That was true. Somehow, I overlooked the HTC Kingdom (HTC EVO Design 4G and HTC Hero S) when making my list of HTC’s non-GPL-compliant devices.
I don’t like being wrong. And it looks like HTC doesn’t like it when I’m wrong, either. Things get messy, or something. So HTC fast-tracked the release of the Kingdom kernel source code. It’s available on the HTCdev website. So now, HTC is mostly GPL-compliant.
I was also reminded of the fact that GPL compliance means making an Android kernel source code available as soon as the Android device releases. HTC has yet to do that. Once they get a system in place to make that happen, they’ll be GPL-compliant. I’m sure that with all the recent successes at HTCDev, we’ll see this soon. Looking forward to it. For now, being up to date with all the Android devices on shelves is definitely a victory for everyone.
Today, Peter Chou makes good on his word to no longer lock the bootloaders on HTC Android phones. Just in time for those New Year’s Resolutions.
XDA Junior Member nightwings noticed, when trying out HTCDev’s bootloader unlocking tool on his HTC Rezound, his bootloader was successfully unlocked. Similar reports came in on the HTC Vivid forum, even though neither were named on HTCDev.com’s list of supported devices.
And it’s bigger than just the HTC Rezound and Vivid. I just tried out the tool on the HTC Rhyme. I asked RussellHolly to try it on his HTC Thunderbolt. We now both have unlocked bootloaders. With the backing of an unnamed source at HTC, I feel comfortable going out on a limb to say at least every device released after HTCDev launched is now supported by their bootloader unlocking tool. Scratch that, HTCDev just posted this:
All HTC Android devices launched after September 2011 are unlockable. The website will be updated accordingly to reflect this in the coming weeks. We continue to work on models launched prior to September 2011, please check back often for the status of older devices.
For now, head over to HTCDev to unlock your device. If you find that your device doesn’t unlock, let us know so we can get a clear picture of how far the unlocking goes.
Congratulations to all persistent consumers who knew what they wanted. And congratulations to HTC and HTCDev for making it happen. We know it wasn’t easy.
December 23, 2011 By: Jase Glenn
Do you own a new HTC device? Is your device bootloader locked? For most of us to obtain root, using the HTC method of unlocking is tiresome. Go here, input this command, copy this, push that, and all to let HTC know that you want to void your warranty.
Until now that is.
Say hello to the latest creation from XDA developer: frigid. Known as HTC Super Tool v2, this bad boy roots a number of devices according to frigid, including:
Evo Design 4g
And a lot more if it works for your device either post here or PM me and I will add to the list!
For right now there is no functioning S-OFF, but it’s in the works, so head on over to the thread here and show your unrooted HTC device some love.
S-OFF. Those five characters represent the world to power users. They represent the ability to do whatever you want, whenever you want, without the OEM holding you down.
For many a GSM EVO 3D user, those few characters seemed unattainable. HTC had locked the HBOOT and downgrading seemed impossible. As the months passed, hope seemed lost…
Fortunately for them, a clever chap by the name of navrasis refused to give in. After much research he cracked the code, err…blocks in this case. You see with a little creativity (and a hex editor) he managed to beat the system. See for yourself here.
A word of caution though, this mod is not for the faint of heart. Any time you mess with things on such a low level, you take a chance of bricking your device.
So rejoice EVO 3D users: you won.
Here’s the list:
- Desire S (Europe, HTC Asia India, HTC TUR, Bouygues FR, HTC Arabic)
- Flyer (HTC WWE Honeycomb update)
- Explorer (HTC Asia HK CHT, HTC Asia WWE, HTC Asia SEA WWE, Orange UK)
- Sensation (T-Mobile US)
- Incredible S (HTC WWE, HTC TUR, BrightStar SPA)
- Droid Incredible (Verizon WWE)
- Vivid 4G (ATT WWE)
- Salsa (HTC Europe)
- Desire (Gingerbread update)
Congratulations to HTC and HTCdev. And to all these devices, welcome to the open source community.