Amazon acquired Twitch, the video live streaming service, back in August 2014. Twitch has flourished since then and continues to be a market leader in the realm of video game live streaming despite competition from YouTube. Back in September 2016, Twitch had announced Twitch Prime, a service that provided premium features to Amazon Prime subscribers. These premium features included ad-free streaming, free add-on content, and even game discounts. Now, news has emerged that Amazon might finally look to rebrand Twitch Prime to Prime Gaming, bringing its branding inline with other Amazon products and services such as Prime Video and Prime Music.

According to an email sent by Twitch to its partners, and as accessed by industry insider Rod 'Slasher' Breslau, Twitch and Amazon will be rebranding Twitch Prime to Prime Gaming to "make it clearer" to members, and bring the service branding in line with other Amazon products such as Prime Music and Prime Video.

After four years, Twitch Prime will be rebranding to Prime Gaming to make it clearer for Prime Gaming members to discover all the gaming benefits their membership offers, including must-have content for the world's most played games, and free monthly subscriptions to help you grow your audience from the millions of worldwide Amazon Prime members.

So what does that mean for you? More opportunities!

It means more chances to grow your viewership across all types of gamers from the Amazon Prime member base and opportunities to be featured in future Prime Gaming promotions.

Apart from the rebranding, there does not appear to be any other real change. With this, all the services that are available under Amazon Prime membership will be self-explanatory to new subscribers. Prime Gaming would thus co-exist alongside Prime Video and Prime Music in selected regions, along with the options of free and fast shipping from Amazon under the Prime membership.

Source: Slasher