Amazon has been trying to break into gaming with some in-house efforts over the past couple of years. However, the company hasn't been too successful. Last year, it released Crucible after six years of development, and shortly after release, it sent the game back into the beta phase before ultimately canceling it altogether. But that's not as bad as what some players are reporting with the company's latest game. Multiple users on Reddit and the game's forums (via Gamespot) have reported that New World is bricking their EVGA-branded GeForce RTX 3090.

The issue specifically seems to involve the EVGA RTX 3090 FTW3, which isn't an affordable GPU by any means. The Founders Edition of the RTX 3090 already has an MSRP of $1,499, but this EVGA model actually costs $1,889, according to EVGA's website. And considering how inflated GPU prices have been for the past year, there's a good chance some players spent a lot more than that. Reports from users mention that the game suddenly stops working in various scenarios, so it doesn't seem to be triggered by a specific action.

Most of the reports seem to be coming from EVGA users, but some have also mentioned the same problem with GPUs from Gigabyte. It seems like New World is causing RTX 3090 GPUs to severely overheat, and the New World team has since responded on the game's forums. The developer has acknowledged the issue, and for now, it's recommended that users disable any overrides set in their NVIDIA Control Panel graphics settings. The company also suggests capping the frame rate at 60fps in the game settings to bring GPU usage down. However, it didn't say anything about a permanent fix.

In fairness to Amazon Games, this is a beta release of the game, so some issues are expected. However, with New World set to release on August 31, breaking a GeForce RTX 3090 GPU is a severe problem to have at this point in development. Hopefully, the company will issue a fix soon, and GPU owners can get a replacement decently quickly. That might be tricky considering how many reports there have been and the ongoing component shortages, however.

Update ( 7/22/2021 @ 7:23PM ET): Amazon games has issued a statement to Windows Central, clarifying that the game is safe to play. The company has acknowledged hardware failures of "high-performance" GPUs such as the RTX 3090, but says that the game uses standard Windows API calls and that its internal testing showed no such widespread issues. However, to reassure players, a patch will be released that limits the frame rate of the game's menu screen to reduce GPU usage. Seeing as the most severe issues appear to be related to EVGA graphics cards, it seems like the issue could stem from some quality control issues with the hardware.

Update ( 7/23/2021 @ 1:33PM ET): EVGA has confirmed to PC Gamer that it's going to replace any of the RTX 3090 cards that were bricked because of the game. As noted, this seemed to be the only brand of graphics cards affected.