Android app devs can now set sub-dollar prices in 20 new countries

Android app devs can now set sub-dollar prices in 20 new countries

Google has announced that Android developers can set sub-dollar pricing in 20 new markets across the globe, including Latin America, EMEA, and APAC. The search giant previously supported sub-dollar pricing in markets such as India and Brazil.

By lowering the minimum price limit, developers can set prices in the range of 10-30 cents U.S. equivalent in most of these markets, Google said. Prices can be set to a lower amount on things like paid apps, in-app products, and subscriptions.

“These ultra-low price points, or ‘sub-dollar’ prices, allow you to reach new potential buyers by adjusting your pricing to better reflect local purchasing power and demand,” Google said in a blog post. “It also gives you more flexibility to set your global pricing strategy and gives more users the opportunity to enjoy monetized experiences in your apps and games.”

Sub-dollar pricing is available for developers in these new markets:

  • Bangladesh
  • Bulgaria
  • Bolivia
  • Costa Rica
  • Czech Republic
  • Denmark
  • Croatia
  • Hungary
  • Jordan
  • Kazakhstan
  • Lebanon
  • Sri Lanka
  • Myanmar
  • Pakistan
  • Paraguay
  • Romania
  • Serbia
  • Thailand
  • Tanzania
  • Vietnam

Sub-dollar pricing has been available in some markets as far back as 2015. Google said the option is a great way to reach new customers, whether it’s through limited-time promotions, seasonal deals, introductory pricing, or reward loyalty. The search giant also said sub-dollar pricing works well on chance-based items.

“Users who aren’t willing to spend $5 on a valuable in-game item may be willing to pay $0.15 to open a treasure chest with a chance of finding the item inside,” Google said. “By offering gacha at sub-dollar pricing, many users may be willing to pay a token amount just to try their luck.”

Before today’s expansion, Google made sub-dollar pricing available in markets like Mexico, South Africa, and Ukraine. Developers can adjust their app’s pricing in the Google Play Console. You can see a full list of price ranges here.

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Brandon Russell
Brandon Russell

Brandon's love of technology can be traced back to his childhood, when he would obsessively watch Back to the Future. Since then he's followed the industry and its many innovations, from handheld consoles to powerful smartphones. He's still waiting on a hoverboard.