Apple Plans Music Service that Might Hit Android

Apple Plans Music Service that Might Hit Android

Android users have their fair share of music streaming applications, from Spotifiy to Grooveshark all the way to Google’s own Play Music service. Apple’s iTunes online music store has been one of the major players in music distribution ever since it came out in April 2003. While the shift to a digital service was undoubtedly rough for the discography of big industries (and at its time, very controversial with sites like Napster increasing illicit sharing services), the switch to music streaming with mobile devices in particular was much more controlled in comparison. Now that we’ve got solid services around, Apple is planning a late incursion into the game.

Apple bought Beats Music subscription-based service six months ago, and now is actively working to launch a music streaming service to battle it out head to head with these millionaire businesses – and Google itself. Sources within Apple and the music industry shared details of the upcoming service to Apple enthusiast website 9to5Mac, and with this in-depth analysis came some interesting news; this music service could mark the first time Apple offers an Android application developed in-house.

It is reported that Apple engineers are working on a new Android application for this upcoming Apple service – yes, you heard that right. While Beats Music has an application on the Google Playstore dating back before its acquisition, the service wasn’t terminated once this was concreted, to the surprise of many speculators that believed Apple would want to leave Android out of its goods. But on the contrary, Apple supposedly doesn’t discriminate against Android in the same way the company did during Steve Job’s iron-fist ruling. In 2013 Apple CEO Tim Cook said during a D11 conference that they don’t have any religious prejudice towards Android development, but that they just didn’t find it made sense for them at that point in time. It seems like in such a thriving business as music streaming, though, sense was found.

The music offering would not be free and would see a price very comparable to the competition. The application is said to feature a consistent design with that of iOS’ guidelines (by ditching the red and black Beats design the technology they’ll build upon features), but this raises the question as to how the application would look like on Android. This new service would also be deeply integrated with Apple’s offerings, particularly iTunes and those surrounding the users’ Apple IDs. This also is worth noting as those services have no use in Android and if they don’t adopt integration with Google accounts instead, it could be an effective move to stretch their iTunes service further as well as this new one.

Given that this service will be centered around a user’s music library, and one’s iTunes catalog, this means that Android users would necessarily need to transgress into Apple’s ecosystem to make effective use of this the new app, which would undoubtedly be one of Apple’s goals.

It is still uncertain whether this service will definitively make it to Android or if it is releasing alongside the iOS one, and we still don’t know the exact date of its inception. It was reportedly planned to debut as early as March, but now it seems to be getting a delay until the annual Worldwide Developers Conference, where they have announced new music services on previous years. We expect to learn more about it before that, but as of now, this information can lead to both exciting news and skeptic analysis.

While Apple is world-renowned for quality in service and support, the fact that this is still primarily an Apple service (which we really can’t blame them for) doesn’t necessarily mean Android users will see the whole deal as intended unless they subscribe to Apple’s services as well. This could effectively take away a share of other competitors’ user bases, but it could very well take away from Android’s too if the service becomes a raving success. Nevertheless, it is nice to see that Apple is bridging a path to some sort of Android affection, given the old days of endless war between the two platforms.

While many Android enthusiasts like to diss Apple just for being and would undoubtedly see this as another expansion ploy to harm Android, lets not forget that Google’s services are mostly present in Apple’s platform as well. In the end, these companies try to further their influence all over the world and through the distribution of their services to the biggest demographic percentages, and by reaching to multiple platforms they can achieve exactly that. Just as Google benefits from supporting Apple products, Apple’s new service could reap them some revenue from those on the other side of the fence. What this first incursion would mean for the future relationships of Apple and Google is still not certain, but given that Google and Apple’s Rockstar patent-troll have recently calmed their enraged cougar-like fighting over patents, maybe we may be able to expect some degree of peace between these long-time opponents.

We will report more on this subject as we hear further confirmation and details, so stay tuned.

What do you think such a service would mean for Android? How do you think the iOS app would compare to the one being developer for Android? Leave us your thoughts in the comments!

About author

Mario Tomás Serrafero
Mario Tomás Serrafero

Mario developed his love for technology in Argentina, where a flagship smartphone costs a few months of salary. Forced to maximize whatever device he could get, he came to know and love XDA. Quantifying smartphone metrics and creating benchmarks are his favorite hobbies. Mario holds a Bachelor's in Mathematics and currently spends most of his time classifying cat and dog pictures as a Data Science graduate student.