ASUS Announces the ZenWatch 3 at IFA 2016

ASUS Announces the ZenWatch 3 at IFA 2016

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At IFA 2016 held in Berlin, Germany, ASUS has launched the next iteration of the ZenWatch, called the ZenWatch 3. As expected, the device runs on Android Wear and is compatible with Android and iOS devices.

The biggest departure on the ZenWatch 3 compared to its square predecessors is its circular watchface and design. Along with the circular design, all three color variants sport a pink rose gold-colored bezel around the display. Speaking of the display, the ZenWatch 3 sports a 1.39″ AMOLED display with a 400×400 resolution and 287 ppi, and is covered with Gorilla Glass 3 for protection against scratches. There are a total of three buttons on the watch, all of which are claimed to be functional rather than just being purely aesthetic. While the watch itself is made of stainless steel, the strap choices come in rubber and leather, available in dark brown or beige.

On the inside, the ZenWatch 3 sports the Qualcomm Snapdragon Wear 2100 SoC APQ 8009w, an SoC made specifically for wearables that claims to be better on battery than the prior Snapdragon 400 that was commonly found on wearables. There is 512MB of LDDR3 RAM and 4GB of storage inside the watch. The battery department brings 340mAh of capacity for 1-2 days of battery life. Also, the ZenWatch 3 promises a quick charge rate of 15 mins for 60% of battery.

The watch is also marketed as a fully featured fitness tracker with step and activity tracking. The watch is also IP67 certified.

The ASUS ZenWatch 3 comes in three colors: Silver, Gunmetal and Rose Gold. The smartwatch will be available in October, with the European pricing being quoted at €229, which comes out to be around $255.

While ASUS has announced its next iteration in the smartwatch game, other manufacturers are bound to follow. The next few months could be exciting for Android Wear hardware.

What are your thoughts on the ASUS ZenWatch 3? Will you purchase it? Let us know in the comments below!