Asus ZenFone Max Pro (M1) gets EIS in 6GB RAM model, goes on sale along with ZenFone 5Z
Asus has made a strong comeback this year in the Indian smartphone market. The revival of the company’s fortunes was led by the Asus ZenFone Max Pro M1, a lower mid-range smartphone that competes with the Xiaomi Redmi Note 5 Pro in terms of specifications, while substantially undercutting it in terms of pricing. Over one million units of the phone have been sold on Flipkart since its launch, helping it become a bestseller. Moreover, users can even install Google Camera ports on the phone, thanks to a fastboot command. EIS could also be unofficially enabled. Now, Asus has officially rolled out EIS for the 6GB RAM variant of the ZenFone Max Pro M1.
The ZenFone Max Pro M1 is available in three variants: 3GB RAM/32GB storage, 4GB RAM/64GB storage, and 6GB RAM/64GB storage. The 6GB RAM variant has a different front and rear camera configuration. As of now, Asus has rolled out EIS only for the 6GB RAM variant as part of the October security patch update. The new FOTA update is also said to optimize system stability. The 3GB RAM and 4GB RAM variants will have to wait more.
Two weeks ago, the ZenFone Max Pro M1 and the affordable flagship Asus ZenFone 5Z went on sale with discounts as part of Flipkart’s Big Billion Days. Consumers could purchase the 3GB RAM/32GB storage variant of the ZenFone 5Z for ₹9,999, and an additional 10% discount was available for HDFC Bank debit and credit card users. Now, Flipkart has started another general sale, which the retailer is calling as Festive Dhamaka Days. The promotions for the ZenFone Max Pro M1 and the ZenFone 5Z are back, although the bank discount offer is applicable for a different bank (Axis Bank) this time.
To start off, users can get flat ₹2,000 off on the 4GB RAM and 6GB RAM variants of the ZenFone Max Pro M1. This means the phones will be available for ₹10,999 and ₹12,999 respectively. Additional 10% instant discounts on Axis Bank cards will also be applicable, which means that the 4GB RAM variant can be purchased for under ₹10,000 and the 6GB RAM variant can be purchased for under ₹12,000. This makes the 6GB RAM variant of the phone the most affordable 6GB RAM smartphone in the country. (Even the flagship Google Pixel 3 comes with only 4GB of RAM, so in terms of value, budget and lower mid-range smartphones are getting better and better.)
The 3GB RAM variant of the Asus ZenFone Max Pro M1, on the other hand, will be offered for ₹9,999 – ₹1,000 off on its regular price. With the additional 10% instant discount on Axis Bank cards, the variant will be available for ₹8,999.
Flipkart is offering no cost EMI on all variants up to 6 months. The retailer is also offering assured 70% buy back value guarantee (6-8 months) when users upgrade to a new Asus device.
For the Asus ZenFone 5Z, flat ₹5,000 off will be in effect on all variants of the phone. This means that the 6GB RAM/64GB storage variant will be offered for ₹24,999, and the 6GB RAM/128GB storage variant will be offered for ₹27,999. The top-end 8GB RAM/256GB storage variant will be available for ₹31,999. In addition, consumers can get 10% instant discount on Axis Bank cards. No cost EMI will be available on all variants. Assured 50% buy back protection is being offered (6-8 months) when users upgrade to a new Asus device.
Finally, the Asus ZenFone Max M1 and the Asus ZenFone Lite L1 are now on sale. They are being offered for introductory prices of ₹7,499 and ₹5,999 respectively. After the sale, the prices will increase to ₹8,999 and ₹6,999. Consumers can get 10% instant discount on Axis Bank cards and no cost EMI. Unfortunately, the value proposition for these budget ZenFones is much lower than that of the capable ZenFone Max Pro M1.
Even after six months, the ZenFone Max Pro M1 remains one of the most recommended phones in its segment. With the roll-out of EIS for the 6GB RAM variant, the phone improves its value proposition even more. The Android Pie update for the phone is also in testing.