Posts From Lisa Hoffart

Lisa Hoffart
Lisa Hoffart

Hailing from the Great White North, Lisa Hoffart is a student, cell phone salesperson, and an Android enthusiast. You'll probably find her playing video games, trapped under a mound of homework, or hanging out with her cat.

On Abhorrent Ad Practices in Android Apps and Empowering the User

On Abhorrent Ad Practices in Android Apps and Empowering the User

May 31, 2016
As an internet-reliant society, we are no stranger to ads. Advertisements are used in apps as a way for the developer or service-producer to make money so that they can continue developing and improving their current applications, as well as create new ones. Of course, there is always the option to create a paid version, where...
Chinese OEMs in the West: Can They Capture both the Mainstream and Enthusiasts?

Chinese OEMs in the West: Can They Capture both the Mainstream and Enthusiasts?

April 29, 2016
Chinese OEMs are no stranger to North America, but it wasn’t until a few years ago that they really started breaking into our higher-end smartphone market. Until then, offerings from major brands such as Samsung, LG, Sony, and HTC have been dominating the smartphone space.In fact, the same handful of smartphone brands have been available...
Brace Yourselves, More Affordable Flagships are Coming

Brace Yourselves, More Affordable Flagships are Coming

January 10, 2016
An increasingly competitive cellular market has brought an interesting shift in strategy for OEMs. With the entrance of companies such as Huawei into North America, we’re seeing an increase in the mid-grade and budget device spaces. In North America, the first really decent budget phone was the Moto G. The Moto G created waves with consumers...
Low Battery Generation: A Momentary Fall, or a Downward Trend?

Low Battery Generation: A Momentary Fall, or a Downward Trend?

November 20, 2015
The battery life of our devices is a top concern for us these days. While better SOCs are released with more efficient processes, and software optimizations help with battery life, a lot of us are still worried if our smartphone or tablet will get us through the day. We root and install apps like Greenify, tweak...
Customization, OEMs & Brand Recognition: An Unnecessary Conflict

Customization, OEMs & Brand Recognition: An Unnecessary Conflict

October 26, 2015
Android is about customization— particularly to Android enthusiasts and XDA users. The ability to tweak and tailor your device to match exactly how you want to use it is one of the major features of the OS that draws users to it.  And that’s probably why you're here at XDA— you love customization, and this is...