When buying a new laptop, the brand can be just as important as the advertised specs. Sure, you can take a look at the best laptops around and choose from those, but we all have preferences. Many of the best and most popular laptops are from companies like HP or Lenovo, but maybe you just happen to prefer Asus. If that's the case for you, then you've come to the right place.

Asus is perhaps best known for its gaming laptops, the ROG line, but the company actually makes some really cool products in other segments, too. From premium ultrabooks to creator laptops, there are plenty of great options to choose from.

Our top Asus laptop picks in 2023

Asus is mostly known for its gaming laptops, but the ROG Flow X13 (2023) strikes the perfect balance between gaming and productivity with its high versatility, making it our favorite Asus laptop right now. We've reviewed an older version of this laptop, but the 2023 model surpasses its predecessor in almost every way.

For starters, the Asus ROG Flow (2023) is powered by the top-of-the-line Ryzen 9 7940HS processor and includes a modest RTX 4070 that provides enough horsepower to run most games with tweaked settings. If you still consider the laptop to be lacking in the performance department, then the ROG Flow supports the XG Mobile RTX 4090 eGPU. It offers plenty of storage thanks to its 1TB PCIe 4.0 NVMe SSD and even comes with fast 32GB LPDDR5 memory for added multitasking efficiency.

The ROG Flow's display is no slouch, either. It features a sharp 2560x1600 display resolution, and its 165Hz refresh provides a buttery smooth gaming experience. The laptop's 16:10 aspect ratio adds extra vertical space to increase your productivity, and its 1080p front camera supports Windows Hello.

It's worth noting that despite its premium specifications, the laptop barely weighs 2.87 pounds. Factor in its 18.8mm thickness, and you can see why this laptop is extremely portable. Rounding up the ports, the laptop features two USB Type-C connectors, one USB Type-A port, a headphone jack, an HDMI switch, and one ROG XG Mobile Interface and Type-C combo port where you can plug in the external GPU.

The Asus ROG Flow X13 (2023) may be rather pricey if you compare it with the other laptops on this list, but its powerful specifications, combined with a thin and lightweight build, make it easy to recommend this convertible.

Asus is known for its gaming laptops above all else, and if that's your focus, you can't do much better than the Asus ROG Strix G18.

Powering this laptop is an Intel Core i9-13980HX processor, a beastly 24-core, 32-thread processor with incredible performance for gaming and everything else. On top of that, you can go up to an Nvidia GeForce RTX 4090 Laptop GPU (only an RTX 4080 is available at writing time). Any game you want to play will run like a breeze on this laptop. Of course, there's also the option for up to 32GB of RAM and a 1TB SSD.

The display follows the new trend of 18-inch panels, and it comes in a 16:10 aspect ratio with Quad HD+ resolution and a 240Hz refresh rate. It's a fantastic display for gaming, and the powerful specs inside let you make the most of it. What's more, it covers 100% of DCI-P3, so it's also good if you want to get into content creation or just use the laptop to watch movies and TV. A downside, however, is that 720p webcam, which also doesn't support Windows Hello.

Packing this kind of power means the Asus ROG Strix G18 is thick and heavy, weighing 6.61 pounds and being a massive 30mm thick at its thickest point. The chassis is mostly black, but there's RGB lighting in the keyboard and a light bar up front. This design also makes room for plenty of ports, including two USB Type-C ports (one supporting Thunderbolt 4), two Type-A ports, HDMI, RJ45 Ethernet, and a 3.5mm headphone jack.

There's a lot to love about the Asus ROG Strix G18, and if you want a powerful gaming laptop, you can't really go wrong with it.

Of course, as much as we'd all like to have a top-of-the-line gaming laptop, they can be very expensive. Thankfully, the Asus TUF Gaming A17 is a much cheaper but still capable alternative. It can't compete with laptops that cost over $2,000, but that's to be expected.

Inside the Asus TUF Gaming A17 is an AMD Ryzen 7 7735HS processor with 8 cores and 16 threads. Ryzen 7040 series models are planned for later but aren't available yet. This model also comes with up to an Nvidia GeForce RTX 4060 Laptop GPU, and it can use up to 140W of power with Dynamic Boost, so you get a ton of performance. Rounding things out are 16GB of RAM and 1TB SSD, which make for a great experience overall.

The display is a large 17.3-inch panel with a classic 16:9 aspect ratio, and it comes in Full HD resolution with a 144Hz refresh rate. It's a pretty good match for the specs inside the laptop, and you can easily push to the maximum resolution and framerate in most games with these specs. There should be a Quad HD 240Hz configuration at some point, which makes more sense if you get the RTX 4070 GPU. The webcam is another 720p sensor without Windows Hello, unsurprisingly.

On the design front, the Asus TUF Gaming A17 is a mostly black laptop, though it does have single-zone RGB lighting on the keyboard for a bit of flair. Being a 17-inch laptop with powerful specs means it's pretty heavy, coming in at 5.73 pounds. For ports, you get two USB Type-C connections (one supporting USB4), two USB Type-A ports, HDMI 2.1, RJ45 Ethernet, and a 3.5mm headphone jack.

Considering it starts at $1,250, the Asus TUF Gaming A17 is a great laptop for anyone wanting to get into gaming without breaking the bank.

Asus has been making big moves in premium laptops, and the Zenbook S 13 OLED for 2023 looks absolutely phenomenal, with a thin and light design, stunning display, and high-end performance.

For starters, it's powered by a 13th-generation Intel Core i7-1355U processor, with 10 cores and 12 threads. It delivers excellent performance for day-to-day tasks while still being fairly efficient, so battery life should be pretty good. The model currently available also includes 32GB of RAM and 1TB SSD, so performance will be fantastic all around.

The display is also great. It's a 13.3-inch panel with a 16:10 aspect ratio, and it uses a stunning OLED panel, so colors look vibrant, and you get true blacks that are only possible with OLED. The resolution is very sharp, too, at 2880x1800. Above that display is a 1080p webcam with noise reduction and Windows Hello support, so you should look pretty good during video calls and meetings.

Another impressive aspect of the Zenbook S 13 OLED is that it's incredibly lightweight and thin. It's just 10.9mm thin at its thinnest point (11.8mm at its thickest) and it weighs 2.2 pounds, so it's incredibly lightweight. It officially comes in two colors — silver and blue — though only the silver model appears to be available. And, despite that thin design, it still has MIL-STD-810H certification and a solid supply of ports, including Thunderbolt 4, USB Type-A, HDMI, and a headphone jack.

If you want an ultralight laptop with a great display and performance, you can't do much better than the Zenbook S 13 OLED.

If you don't want to spend that much money and just want a solid laptop for day-to-day use, the Asus Vivobook 16 may be for you.

This affordable laptop is powered by AMD Ryzen 7030 series processors, with a Ryzen 5 7530U in the base model with six cores and 12 threads. You can go for a higher-end model, but you'll have to pay significantly more, and the base configuration is already quite good for the price. You also get 8GB of RAM and a 512GB SSD. While the RAM is soldered onto the motherboard, you do get an SODIMM slot in case you want to add more later.

The display is pretty good for the price, too. While colors won't look amazing on it, it's a large 16-inch panel wIth a 16:10 aspect ratio, making it great for getting work done and multitasking. The Full HD+ resolution is also sharp enough for most use cases, and 300 nits of brightness is what you'd expect in this price range. Above that display is a 720p webcam, a common compromise for a budget laptop like this. Windows Hello support is available wIth a fingerprint reader, not through facial recognition.

It's not overly impressive in its design either, but the Asus Vivobook 16 does look fairly sleek in its simple silver colorway. At 4.14 pounds, it's a little heavy, but that makes sense for a 16-inch laptop, especially a cheaper one. You get a solid selection of ports here too, including a USB Type-C port, three Type-A ports, HDMI, and a headphone jack. You get all the connections you need this way.

For those with a tighter budget that just need a solid laptop to get work done, the Asus Vivobook 16 is a great solution that doesn't break the bank, starting at just $600.

If you want powerful hardware, but you're more focused on content creation rather than gaming, then the Asus ProArt StudioBook 16 OLED is the laptop for you.

If we're talking power, the Asus ProArt StudioBook 16 OLED is no slouch, featuring an Intel Core i9-13980HX processor with 24 cores and 32 threads for phenomenal performance in content creation workloads. That's backed up by up to an Nvidia GeForce RTX 4070, which can accelerate some of those workloads even further. Beyond that, you get up to 32GB of RAM and a 1TB SSD, so you have plenty of space.

The display is a large 16-inch panel, and it has a 16:10 aspect ratio, plus it comes with a super-sharp 3.2K resolution. As the name suggests, this is an OLED panel, which means it produces vibrant colors and true blacks, and on top of that, it covers 100% of DCI-P3, and it's validated by Pantone, so you can count on accurate colors and everything you'd expect in a laptop made for creative professionals. There's also a 1080p camera above that display, complete with Windows Hello support.

On the outside, the ProArt StudioBook 16 OLED looks fairly normal, but once you open it, you'll notice the Asus dial next to the touchpad. This gives you quick granular controls in certain apps, such as Photoshop and Premiere Pro, making it easier to change all kinds of settings on the fly. The laptop itself looks fairly sleek, but it's quite heavy due to the powerful specs, coming in at 5.29 pounds. The large chassis does make room for a lot of ports, though, including Thunderbolt 4, USB Type-A, HDMI, RJ45 Ethernet, a headphone jack, and a full-size SD card reader.

It's quite a bit pricey, but the Asus ProArt StudioBook 16 OLED is one of the best laptops around for creators, so it's easy to recommend.

Asus isn't exactly known for making the best business laptops, but the Asus ExpertBook B9 (2023) is a solid choice if you're looking for a fast and sleek work laptop.

Starting with its specifications, the ExpertBook B9 (2023) houses a 13th-gen Intel i7 1355U processor and has Intel Iris Xe integrated graphics, both of which are good enough for everyday professional tasks. The laptop has a 32GB LPDDR5 onboard memory that, although not upgradable, can last you a long time. You also won't find any problems with its storage options as the ExpertBook B9 comes with a fast 2TB PCIe 4.0 NVMe SSD.

As for its screen, the laptop features an OLED panel with a tall 16:10 aspect ratio and a display resolution of 2880x1800. The display provides decent visibility outside with its 400 nits of brightness. The ExpertBook B9 also has a built-in fingerprint sensor and its 1080p webcam supports Windows Hello facial recognition.

On top of its sleek and professional looks, this portable laptop weighs only 2.18 pounds thanks to its light and eco-friendly magnesium-lithium alloy. It even has a vast selection of ports, including two Thunderbolt 4.0 connectors, one USB Type-A port, an HDMI connector, and an audio jack. All in all, it's a pretty good business laptop despite being a bit on the expensive side.

One of the markets where Asus is most well-known is Chromebooks, and the Asus Chromebook CM34 Flip is probably the company's best 2-in-1 convertible, costing well under $500.

The base model of the CM34 Flip ships with a four-core, eight-thread AMD Ryzen 3 7320C CPU with a maximum clock speed of 4.1GHz, though you can get up to a Ryzen 5 7530C if you want a slightly faster processor. While the AMD Ryzen Mendocino processors are decent for everyday tasks and office work, you'll see major performance issues using this Chromebook for gaming or other demanding workloads. That said, the laptop is armed with 8GB of LPDDR5X RAM, so it's decent for multitasking. Plus, you also get up to 1TB worth of SSD storage.

The 14-inch display on the CM34 Flip has a Full HD+ resolution, which is sharp enough considering its size, and you also get a tall 16:10 aspect ratio for better productivity. Of course, it's a convertible, so it supports touch, and there's even a garaged stylus you can use with it. Plus, you even get a 1080p webcam, making it a great budget laptop for video conferencing.

Design-wise, the laptop is nothing out of the ordinary, but its long battery life more than makes up for its lackluster appearance. The laptop is a bit heavy for a 14-inch machine, coming in at 4.07 pounds. Aside from the lack of an Ethernet connection, it has a decent supply of ports as you get two USB Type-C connections, one Type-A port, an HDMI socket, a headphone jack, and a microSD card reader. All-in-all, the CM34 Flip is a great budget Chromebook.

Best Asus laptops in 2023: The bottom line

It's true that Asus is well-known for its high-performance gaming laptops, but you can just as easily come across a laptop that caters to your specific interest. For us, the Asus ROG Flow X13 (2023) is one of the very best laptops from the manufacturer. The convertible is thin and light, all while housing the latest Ryzen 9 7000 processor and an Nvidia GPU, making it a fantastic option for all types of users.

If you're on the lookout for a laptop that can handle all pixel-punishing modern games, then the Asus ROG Strix G18 is the one for you. From its 24-core i9 processor to a high-end RTX 40-series GPU to a 240Hz refresh rate, this powerful yet expensive laptop has got all the features to cement its standing as our favorite gaming laptop from Asus.

On the other hand, the Asus Vivobook 16 (2023) is designed for users who want a simple budget laptop that gets the job done. While it's obviously not as good as the performance-oriented laptops on this list, its base configuration barely costs $600 and is perfect for everyday work.