Epson Broadening Scope Of Business
It’s not uncommon for companies to seek new ways to innovate or expand their product offerings to meet the demands in growing sectors. Heck, Samsung even makes ships. So it is not all that surprising that Epson has recently begun to broaden their business scope.
Epson has been known for a considerable amount of time for printers and LCD projectors. It is only recently that they have begun to get creative with new technologies. After Google released Google Glass, Epson joined a few companies in jumping into the market with their own take on the product. Epson’s Moverio BT-200 came on the scene late last year and offers a binocular smart glasses experience optimized for augmented reality applications.
Epson has just revealed at CES that they are creating a new category within their product line called “Epson Active,” which encompasses Sports, Fitness, and Health. Said Rajeev Mishra, Vice President, North America Commercial Marketing and New Business Development:
We are committed to developing technology that inspires and empowers people all over the world, and our new Epson Active fitness and sports wearables move consumers in a powerful way to take control of their lifestyle, fitness and sports goals.
This new category includes the following current products: Pulsense™ continuous heart rate activity monitors; Runsense™ GPS sports and running monitors; and M-Tracer golf swing analyzers. Each of them connects to your smart phone via Bluetooth and associated applications.