Expect Xiaomi’s flagship smartphones to get more expensive
Xiaomi’s smartphones are known not only for their specifications, but for their high value, i.e. the utility they provide for the value charged. The Chinese OEM packs in impressive specifications in most of its smartphones, and then prices them really aggressively, which allows the phones to have really high intrinsic value to the end user. Xiaomi’s entire existence has been built up from this basic premise, and it is this very premise that has allowed them to flourish in most Asian markets like China, India and others.
However, this value proposition may change in the future, at least as far as Xiaomi’s flagship devices are concerned. Speaking to the public at an event, Xiaomi co-founder and CEO Mr. Lei Jun warned that Xiaomi phones could get more expensive in the future, as the company will attempt to leave behind its reputation of producing cheap hardware.
“Actually, we want to get rid of this reputation that our phones cost less than CNY 2,000. We want to invest more and make better products. I said internally that this may be the last time our price will be under CNY 3,000. In the future, our phones might get more expensive. Not a lot, but a little more expensive.”
Mr. Lei Jun remarks came in the context of its flagship smartphones, as the Xiaomi Mi 9 was recently launched in China for a starting price of CNY 2,999; and in Europe for a starting price of €449. This does not mean that all Xiaomi phones will get expensive; plus Mr. Jun’s statement would inherently exclude devices from the Redmi sub-brand as, well, that is its own sub-brand that was created specifically for focusing on low-budget high-value smartphones. Redmi in turn has been planning to release a Qualcomm Snapdragon 855-powered flagship, which would be a deviation from its original motto. We presume that Mr. Jun’s statement would also exclude the Poco sub-brand.
What are your thoughts on Mr. Lei Jun’s statement? Would you consider purchasing an expensive Xiaomi flagship device? Let us know in the comments below!Source: Technode