Fitbit Luxe unveiled as a $149 fashion-oriented fitness tracker
Fitbit has officially announced the Luxe, a fitness tracker the company said takes a more fashion-forward approach to wearables. The device will be available for preorder beginning today for $149, and is set to launch worldwide later this spring. When you purchase the tracker Fitbit will include six months of Fitbit Premium, which is otherwise $9.99 per month.
Fitbit describes the Luxe’s buttonless design as being soft and gentle, with a shape that was inspired by the human body. It sits “lightly on your wrist with a jewelry-like look and feel.” The company said the Luxe applied a modern take on traditional jewelry-making techniques using a process called metal injection molding to create the stainless steel case.
“The result is one of Fitbit’s most fashionable and comfortable devices yet, designed for a diverse range of wrist sizes and skin tones for 24/7 wear,” Fitbit said in a press release. “To produce the high polish synonymous with jewelry, Fitbit used a metal vaporizing technique on the soft gold and platinum finishes to provide a truly premium look and feel.”
But it’s not just about the Luxe’s design; the wearable’s main goal is to track your fitness and also help wearers manage stress and overall wellbeing. Fitbit said Luxe users will have access to the company’s Stress Management Score, which provides users with a daily assessment of your body’s ability to handle stress. It bases this information on your activity levels, sleep, and heart rate. As part of Fitbit’s Premium membership, you also get access to nearly 200 mindfulness sessions from popular brands like Breethe and Ten Percent Happier.
The Fitbit Luxe also provides health and wellness information, plus stats related to fitness. The device can track everything from your heart rate to your blood glucose to your skin temperature, and it supports 20 different on-wrist exercise modes, including pilates, tennis, running, and more. There’s also a feature called Active Zone Minutes, which is a personalized standard for tracking activity beyond steps. This will measure how much time you spent in each heart rate zone, and will tell you to push harder or go easier during workouts.
Like other Fitbit devices, the Luxe supports a variety of bands and is promising up to five days of battery life. That means you can sleep with the devices on without worrying about it dying overnight. In addition to the Fitbit Luxe, the company is launching a special edition that’s available for preorder for $199.
If you’re curious to virtually try on the Luxe, Fitbit said you can go to Best Buy, Kohl’s, Target, or Walmart to scan a QR code at the Fitbit displays.