Google launches new ways for ads to reach your YouTube homepage, Gmail inbox, and Discover feed
Google has been evaluating new ways to target more users with advertisements. In this pursuit of increasing the reach of ads, Google will soon start offering an “open canvas” to marketers to show you ads in a variety of apps that you visit often. Destinations for this new kind of ads include Google Images, YouTube app, Gmails inbox, etc.
Ahead of the Google Marketing Live 2019 event, the tech giant announced a new format called Gallery ads. These will allow promoters to project their products and other business ideas to users with the help of elaborate carousels containing multiple media files. These can be likened be to the promoted gallery posts on Instagram, although Google is likely to detail about their functioning at the event later today. Gallery ads will be available to marketers later this year and could be expected to boost engagement by 25%.
Ads in Discover Feed, too
Aside from the existing places where we see ads on Android devices, your Google Discover feed might soon be included too. Conveniently dubbed “Discovery ads,” these will allow marketers to use a single campaign for different locations such as the Promotions and Social tabs in Gmail, your YouTube homepage, and the Discover Feed. Just like other news listings in the Discover feed, these advertisements are likely to be based on your browsing history related to online shopping. Using these insights, Google will show you promoted items at multiple locations.
New Google Shopping Experience
Besides bloating your apps with ads, which Google claims to be non-intrusive, there’s something new for shoppers as well. Google has introduced a new Shopping page with personalized results, written and video reviews, and options for sorting and fine-tuning search results. Beware that these results will also be rigged with ads based on your search history so that the tech giant can bring you more products that you love.
With these changes, the company wants to bridge the gap between the what’s and where’s of consumers’ online shopping experience.