Google Is Reportedly Considering New Hardware Partners For 2018’s Pixel
While Google has yet to release second-generation Pixel device for this year, a new report coming in hints that Google might be looking for a new hardware partner to manufacture its 2018 smartphone lineup. HTC has already secured a 2-year manufacturing deal for the Pixel devices this year, which will likely be launched later this fall, so the new devices will be manufactured by HTC.
As reported by Digitimes, HTC is competing with other smartphone OEMs to win a contract to manufacture the third generation Pixel lineup that will be launched in 2018. The OEMs that are looking to score this deal include HTC, LG, TCL, and Coolpad, as per the report. The report also goes on to say that “LG is more likely to win orders” for Google’s 2018’s lineup, adding that orders for the third-generation Pixels could reach five million units.
The same report also notes HTC has shipped over 2.1 million units of both first generation Pixel and Pixel XL devices since their initial launch.
As per the initial reports about the upcoming Pixel device set to be released this year, Google will likely stick with the same strategy of positioning the Pixel as a premium device to compete with Samsung and Apple. Just a while back we learned that Google has already started working on its next Pixel devices and that there might be three Pixel devices this time around, reportedly code-named Muskie, Walleye, and Taimen.
It will be interesting to see how this all pans out, but given that HTC and LG have far greater experience in designing and manufacturing premium devices for international audiences, we believe it’s less likely that Google will approach some of the other lesser known manufacturers such as TCL and Coolpad to seal the deal for its third generation smartphone lineup.