Google kills off its augmented reality measuring app

Google kills off its augmented reality measuring app

Another one bites the dust

Update 1 (06/09/2021 @ 08:38 PM ET): Google has reached out to offer an official statement on the discontinuation of Measure. Click here for more information. The article, as published earlier today, is preserved below.

It’s been a while since Google killed off a perfectly functional app or service for no apparent reason. But the dry spell is finally coming to an end as the company prepares to shut down the AR-based Measure app. The Measure app has been around since the Project Tango days. Back then, it was exclusive to select Tango-powered devices. However, it made its way to millions of Android phones as Google put an end to the Project Tango initiative and replaced it with ARCore. But it appears the app has reached End of Life (EOL).


As spotted by Android Police, Google has taken down the Measure app listing from the Google Play Store. The app still shows up for users who have previously downloaded the app at least once or currently installed it on their device, but the changelog now mentions this is the “final version. No further updates will be published.” The description has also been updated with the following message:

This app is no longer supported and will not be updated. Users who previously installed this app can continue to use it on compatible devices.

App description screen of Google Measure app

Like other ARCore apps, the Measure app didn’t require any special hardware and used the on-device camera to measure the height, width, and length of objects. I have personally used the app several times in the past, and it worked really well. But looking at user reviews and comments, it looks like the app was plagued with issues and crashed a lot. The app last received an update back in January last year. If you have the app installed on your device, it will continue to work, but there won’t be any new updates. We tried searching for alternatives on the Google Play Store, but it seems there aren’t a lot of good AR measurement apps that aren’t plagued with ads or asking for sky-high prices.

Update 1: Google statement

A Google spokesperson reached out to us with the following statement:

“We’re no longer able to support ongoing maintenance for the Measure app. Instead, we recommend trying one of the many alternatives available on the Play Store.”

So yes, Measure has been discontinued as Google is no longer willing to support the app. However, as the spokesperson notes, there are indeed third-party alternatives available on Google Play. Your mileage may vary on the quality of these apps, though.

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Kishan Vyas
Kishan Vyas

A loyal Android user since Android 2.1 Eclair. Direct inquiries to [email protected]

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