Google Lens launches for Google Image search on mobile
The technology behind Google Lens is quite fascinating and it’s possible thanks to the machine learning algorithms that Google has been working on these last few years. When it was first showed off at Google I/O, the idea was for people to use it as a window shopping style feature. You see something in the wild, point your camera at it, and get information about, find places to buy it, and more. However, there’s another place where people do this type of window shopping and that’s in Google’s very own image search section. This week, the company announced they are bringing Google Lens to Google Image Search.
Google just recently passed its 20th anniversary and when that happened the company announced they would be bringing some updates to Google Images. Their goal is to make the service a more useful place for people to explore when they’re just wanting to look through some images. Today’s announcement is one of the pieces to this plan and I can only imagine how useful it will be once it is fully rolled out. However, there are a couple of restrictions with this feature’s initial rollout. Firstly, it is only available on mobile, and today the feature is only going to be available for people in the U.S. searching in English.
The Lens feature shows up as an option when you select an image in the search results. When you tap the Lens icon it allows you to trace over all the objects in the image you want to scan. Google identifies objects with a dot, which you can tap to see more information about. The Google Lens results then slide up from the bottom. You can see it in action in the GIF below for living room furniture. Google says the feature is now live on mobile, though we haven’t been able to try it out yet.