Google Now Marches Forward with ‘Now on Tap’

Google Now Marches Forward with ‘Now on Tap’

When Google Now was announced three years ago, it revolutionized the mobile space backed by Google’s knowledge graph, and today, the next step in this direction was announced, called Now On Tap. This new addition to Google Now aims to bring quick answers to contextual questions, wherever you are and in the moment you need it.

As part of the demonstration, a device playing Skrillex music was shown, and Google Now proceeded to answer a question when it was asked using “his” instead of an explicit mention of Skrillex. Another demonstration showed an incoming email regarding a movie, and Now On Tap brought up a card regarding its information and a link to its trailer on YouTube, intelligently reading the email and identifying the important data points

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What do you think about Now on Tap? Enlightened blessing or deal breaker?

About author

Faiz Malkani
Faiz Malkani

Faiz Malkani is a designer committed to creating memorable digital experiences augmented by delightful interfaces. He's been working in the design field for over three years and is proficient in experience design and interface design. He also codes occasionally, with Android and Frontend Web being his preferred platforms.