Google, Samsung, Sony and More Form a VR Association

Google, Samsung, Sony and More Form a VR Association

VR used to be an enthusiast’s dream, but we’re getting closer to the point where it’s going to become mainstream. There are still some hurdles that need to be fixed, but companies like Google and Samsung are making VR accessible to more people than ever before.

With it being such an early stage for VR though, big companies like HTC, Acer, Oculus and more are experimenting to find what works and what doesn’t.

Instead of making each company waste resources by solving VR developmental issues by themselves, a few of them have banded together to create a non-profit organization called the Global Virtual Reality Association (or GVRA for short). This association currently consists of Acer, Google, HTC, Oculus, Samsung and Sony. On the GVRA website, we’re told there are two main goals to the association:

Firstly, companies participating in this organization will actively promote the growth of the global virtual reality industry as a whole. This can consist of advertising, hosting demonstrations, creating content, and helping others who are also in the VR industry. These companies have vested interests in the VR industry as a whole, and each of them will benefit from work that the others are able to do. This is especially true as each company involved currently specializes in certain aspects of the VR industry.

The second goal of the Global Virtual Reality Association is to share best practices for the industry, along with showing public and private stakeholders how VR is a viable business. As mentioned, there are a number of hurdles that need to be tackled in order for VR to be a mainstream success and developing a VR title the proper way is one of them. These companies will also be a resource that consumers and policymakers can turn to when they want to learn more about VR in general.

For anyone interested in VR content, or just seeing the market expand beyond what it’s currently at, the GVRA is definitely a big step toward maturing this industry faster than before.

Source: GVRA

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