We know the Google Pixel 4a exists. After all, Google once again couldn't prevent the phone from leaking in its entirety. However, we expected the phone to launch back in May at Google I/O 2020, which was canceled. Then we expected it to launch in June at the Android 11 Beta Launch Show...which was also canceled. We heard the phone may launch in July, but tomorrow is the last day of the month. Finally, thanks to Google, we have an idea for when the Pixel 4a will be announced.

The company on Thursday introduced a new campaign that is likely teasing the much-anticipated Pixel 4a. If you head to this website, you’ll find a page with placeholder “lorem ipsum” text along with information that’s seemingly been redacted. If you prod around on the website, however, you’ll discover that you can change the color of the blocks. Arrange the colors in the right order (blue, red, yellow, blue, green, red) and the text will be revealed.

"What are you looking at?" “Just What You’ve Been Waiting For,” the text reads, with a large date of August 3 overlaying the checkered image of a generic phone. That means we can expect the device to launch next week, just two days before Galaxy Unpacked.

Google Pixel 4A Forums

The Pixel 4a has been the subject of rumors for months now, with the affordable handset looking to build upon the success of last year’s (now discontinued) Pixel 3a. According to previous leaks, the device will reportedly pack a 5.8-inch AMOLED display, 6GB of RAM, and 64GB or 128GB of storage. The device is also expected to feature a Qualcomm Snapdragon 730 processor and a 3,080mAh battery. While none of these details have been confirmed, they’ve all come from reliable sources. A YouTuber in Cuba put the Pixel 4a through the works already, with a performance review, camera review, and hands-on already done before the official launch.

To add further intrigue to Google’s teaser website, the company also updated its Made by Google accounts on Twitter and Facebook with brand new assets. August 3 is next Monday, so it won’t be long until the Pixel 4a becomes official. The phone will reportedly cost just $349, making it an excellent choice in the mid-range category.

Rumored Google Pixel 4a Specifications:

  • Processor: Qualcomm Snapdragon 730
  • GPU: Adreno 618
  • RAM: 6GB
  • Internal storage: 64GB(?), 128GB UFS 2.1
  • Display: Single hole-punch 5.81-inch display, 2,340 x 1,080 resolution, 443 dpi, 60Hz refresh rate
  • Rear camera: 12.2 MP Sony IMX363, f/1.73 aperture, 1.4µm pixels, OIS, EIS, LED flash, 4K video recording, Autofocus
  • Front camera: 8.0 MP Sony IMX355, f/2.0 aperture, 1.14µm pixels, EIS, Fixed focus
  • Connectivity: 4G, Dual SIM, GPS, WiFi 5, Bluetooth, GLONASS
  • Ports: USB Type-C, 3.5mm headphone jack
  • Security: Rear fingerprint sensor
  • Battery: 3,080 mAh
  • Software: Android 10