Huawei is giving developers a bigger cut of revenue with AppGallery’s new Preferential Policy
Huawei’s ongoing trade restrictions with the US has forced the company to put more emphasis on developing its own products. Even though several companies, including Google and Microsoft, have submitted applications to the US government for a license to do business with Huawei once again, the company has already managed to set up an ecosystem of alternative products to replace all of Google’s products that it currently doesn’t have access to. These include HMS Core, which is an alternative to Google Mobile services, Harmony OS, which is a first-party alternative to Google’s Android, and AppGallery, which replaces the Google Play Store. Earlier this week, we also learned that Huawei is currently exploring IndusOS’s AppBazaar app store in India as a Google Play Store alternative. In a bid to get more developers to submit their apps on the new Huawei AppGallery, the company has now announced a new Preferential Policy that aims to give developers a bigger cut of the revenue.
As per the new Preferential Policy, Huawei will be offering developers a higher revenue share for the first twelve months after their app goes live, with a slightly lower cut thereafter. Here’s what the new revenue share looks like in comparison to the standard revenue share percentage:
|Developer Apps Categories||Standard Revenue Share Percentage (Huawei:Developer)||Preferential Revenue Share Percentage (Huawei:Developer) for the first 12 months||Preferential Revenue Share Percentage (Huawei:Developer) from month 13 to 24|
|Media and Entertainment, Tools, Communications, Books and References, Photography, Food and Drink, Travel and Navigation, Travel and Accommodation, Shopping, Business, Kids, Finance, Sports and Health, Lifestyle and Convenience, Cars, and Personalized Themes.||30%:70%||0%:100%||15%:85%|
In comparison, the Google Play Store gives developers 70% of all revenue, while the Epic Games Store gives developers 88% of all revenue. However, Epic Games Store doesn’t seem to be open for regular developers to submit apps and Google doesn’t have any comparable preferential policy. Therefore, Huawei’s Preferential Policy could, in effect, pull developers away from the Google Play Store and completely eliminate the need to provide the Play Store on Huawei devices.
As a report from GizmoChina points out, Huawei’s Preferential Policy is only valid for the first 24 months starting from the point when developers accept the agreement before June 30, 2020. The policy will take effect on the first day of the next month after a developer agrees to it, provided they had previously signed the AppGallery Joint Operations Service Agreement. For those who haven’t signed the agreement, the policy begins the same month. Both categories of developers will have until June 2020 to benefit from the preferential policy.
Source: Huawei Developers