Intel at MWC 2015: New Chip Branding and Details

Intel at MWC 2015: New Chip Branding and Details

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Intel showed its face at MWC 2015 to give the world a yearly update on their upcoming line of chipsets for mobile. While last year the company focused on gathering partnerships and strengthening up their services, architectures and production, now they are revamping their Atom line of SoCs for mobile with a new brand name and a distinctive category format much like that of their i3/i5/i7 line of personal computing processors.

The new scheme will be naming the chips x3, x5 and x7 to represent their target segments in typical Intel fashion. The x3 is the bottom-tier exponent, comprised of Bay Trail SoCs. This package features 28nm nodes that were previously part of the SoFIA program for emerging markets. Three x3 parts will be available: dual core, quad core and another quad core with integrated LTE modem. The three x3’s will feature Mali GPUs instead of Intel’s own IPs, and the core frequencies vary from 1.0GHz, through 1.2GHz to 1.4GHz, respectively, all being 64-bit ready. The Mali GPU will further help their aim of bringing down costs for market competition.

The Atom x5 and x7 chipsets are of higher tiers and run on 14nm processes. Cherry Trail, the next generation of Atom processors meant to replace their older Bay Trail chips, make an appearance here. The chips are also 64-bit ready as one would expect, and their goal is to have them featured on devices ranging from mainstream to premium. There aren’t many details regarding these chips and it is expected that we’ll learn more later on.

While the x3 seems like a good entry showcase of Intel’s new rebranding, it is clear that it is aimed towards smartphones where as the higher-tier processors are meant for tablets. Intel reportedly addressed the lack of high-level Intel SoCs for phones, and they are allegedly working on one with the Braxton project which will have further details revealed in the near future.

Source: AnandTech