Branding is something that companies spend a lot of money on — a product’s success hinges partially on its brand, it’s often said. That’s one reason why LG, which hasn’t had much success in the smartphone business lately, is ditching its G series smartphone lineup for a different one.
The company says it’ll unveil a replacement in the first half of 2018, according to The Investor. An LG official said that the company’s been tossing around a lot of ideas, including a two-digit number series and a completely new name.
LG kicked off the G series in 2012 with the LG Optimus G. The phone garnered critical praise, with some reviewers saying it was the best smartphone hardware that the company had ever produced. The LG Optimus G Pro was next in line, the LG G2 after it. But recently, the G series hasn’t been able to keep up with the competition. The modular LG G5 failed to attract attention away from juggernauts like the Samsung Galaxy S7, and LG’s mobile division lost hundreds of millions of dollars.
LG seems to think a new brand name will help revitalize its efforts. Sounds like we won’t have to wait long to find out.