[Update 4: Launching June 26] LG reportedly plans on selling an online-only, triple camera budget smartphone in India
The smartphone market in India is captured by Chinese brands, with Xiaomi leading for the past seven quarters. Samsung, which earlier held the helm for several years before being overtaken by Xiaomi, recently had to rethink its strategy to stay put against the former’s aggressive pricing. While the results after the introduction of the Galaxy M-series have yet to be seen, Samsung claims to have sold 2 million units under the new branding already. Following in its footsteps, fellow Korean company LG, which was once among the leading players in the Indian market, is now planning to revamp its sales strategy to regain some of its lost share.
As per a report by 91Mobiles, LG plans on launching a new smartphone in India that will be available exclusively online. This is reportedly part of the company’s aspirations to grow its presence in the only positively growing smartphone market in the world. The smartphone will be for the affordable segment in India, although the exact price bracket is not confirmed yet.
Based on the leaked images, which seem to be digital renders or some sort of marketing collateral, we see that the smartphone will feature a triple rear camera setup. Additionally, there’s a rear-mounted fingerprint sensor while the back features a gradient of colors. One of the images also uses keywords like AI and FullVision but that does not show much about the smartphone.
91Mobiles also notes that the smartphone may borrow certain features from LG’s flagship G and V series. While other details including the tentative name of the upcoming smartphone are not known yet, LG may release the smartphone within this month. We will definitely be updating you as we get more information about the smartphone.
With this revamped strategy, LG may be looking to rekindle its waning smartphone business. The company’s smartphone unit has posted losses for the fifteenth consecutive quarter with a 12% decline in revenue compared to the Q4 of 2018. With losses piling up, the company has been forced to stop smartphone manufacturing in its home country of South Korea and is now relying on its manufacturing unit in Vietnam. So, it will interesting to see what it uses to thrives in a cut-throat market like India.
Update 1: LG W Series
Thanks to Ishan Agarwal, we have some more information about the upcoming LG W Series. We can see the same gradient color scheme and the triple cameras on the rear. Ishan also shows off the notch on the front of the device. One of the images hints at the Helio P60 processor, another image confirms a 4,000 mAh battery, and it will have LG Boombox technology. Thankfully, it will launch with Android Pie.
Also, it will have Android 9 Pie (just like it should for god sake lol) and a ‘slim’ design (a pencil isn’t that slim sadly, LG). pic.twitter.com/94vi94eAFH
— Ishan Agarwal (@ishanagarwal24) June 10, 2019
Update 2: Leaked photo
Twitter user @C4ETech has shared a live photo of the LG W Series phone. It looks exactly like the phone we’ve seen in the previous renders. Same gradient color scheme, same fingerprint scanner placement, and same red circle around the bottom camera.
After the M, there's the W – Here's an exclusive – this is LG's new W series phone! Real Leaked Image! Looks decent, hope @LGIndia gets the Price & Specs right this time! What are you expecting guys? pic.twitter.com/bhOygnU3bY
— C4ETech (@C4ETech) June 12, 2019
Update 3: Another color leaked
Tech vlogger @C4ETech has tweeted out yet another image of the back of the alleged LG W series smartphone. This time around, there’s a different color – probably peacock blue or green. The patterns on the back are more visible than before. There’s no additional information about the smartphone but we hope to learn more in the future.
One More Exclusive LG W Series Leak – Seems they have a green variant – reminds me of the S6 emerald green! The color's nice – now I just hope they do well with the price! That said …I really don't wanna see optimus UI again! Maybe go stock @LGIndia ??? pic.twitter.com/dMSNTWGMS8
— C4ETech (@C4ETech) June 20, 2019
Update 4: Launching June 26
LG is sending out invites to an event on June 26th in New Delhi for the launch of the LG W Series. The listing for the phone on Amazon India is now live as well. We can see the triple cameras and purple gradient color scheme in both places. The Amazon page highlights the wide-angle lens, low-light photography, and portrait mode. It also shows the device in three “futuristic” colors and a customizable notch feature. We expect the phone to be available for purchase or pre-order on the day of the event.