[Update: LG Velvet] LG unveils its new smartphone design with curved edges and a “Raindrop” camera
LG’s mobile division hasn’t been performing too well of late and the company has been working to shake things up internally in order to renew interest among buyers. To do so, the company planned on shifting focus to mass-premium and mass-tier 5G products instead of its yearly flagship releases. Rumors also suggested that the company was planning on dropping its flagship LG G-series lineup, in favor of a Snapdragon 700-series powered premium mid-range device. Earlier this week we learned that LG was planning on releasing the new lineup on May 15th and now, the company has shared an update on its new design language that will make its debut with the upcoming devices next month.
As per a recent post shared on the LG Newsroom, the upcoming devices will feature a design that makes use of the company’s new design language which draws inspiration from nature. Instead of featuring a large rectangular camera bump on the back, which is slowly becoming mainstream, the upcoming LG devices will feature a “Raindrop” camera module. The company has revealed that the upcoming smartphone series will feature a triple camera setup, with the cameras arranged vertically in descending order by size along with the LED flash. The new camera module is meant to evoke images of falling raindrops, with the main camera sitting slightly above the surface while the other two lenses lying completely flush with the back glass.
Along with the updated camera module, the upcoming LG devices will feature the 3D Arc Design, where the edges of the display and the back are symmetrically curved. LG claims that this new design approach will make holding the devices a more natural experience when compared to older phones from the company. In a statement regarding the new design approach, the company’s head for the Mobile Communications Design Lab, Cha Yong-duk, was quoted saying, “Our upcoming smartphone will draw on the rich history of classic LG design which have always been distinctive at first touch. This handset will be a first-look at the competitive edge we will be bringing to every LG smartphone going forward.”
While details about the upcoming LG devices are scarce, rumors suggest that they will feature Qualcomm’s Snapdragon 765G chip, a 48MP primary camera, and a 4,000mAh battery. The devices are expected to feature a screen between 6.7 to 6.9 inches in size, with support for LG’s Dual Screen attachment.
Update 1: LG Velvet
A new blog post published last night reveals that the company’s first smartphone bearing this new design language will be called “LG Velvet.” As mentioned previously, this smartphone series is expected to replace the G series. Say goodbye to the G9 ThinQ and say hello to the Velvet.