LG doesn’t typically announce new flagship products at the Consumer Electronics Show. It has a history of unveiling smartphones (particularly new G series devices) at Mobile World Congress, with the release date usually following a month or two later. So it was a little surprising when LG said it’d introduce a new variant of the LG V30 at CES 2018 next week: A new Raspberry Rose color option for the V30 featuring audio tuning by specialists at B&O PLAY.
LG says the new color is designed for “fashion-conscious smartphone users”, with the goal of crafting a design so outstanding it wouldn’t feel out of place in a Valentine’s Day gift basket.
As with most of LG’s unique smartphone variants, the LG V30 in Raspberry Rose isn’t expected to be available in every market. While LG didn’t announce launch pricing and every launch country, it said it’ll bring the new phone to South Korea and to key markets in Europe and Asia.
LG could have more in store for CES 2018. In 2017, it announced a number of mid-range devices, including the LG K10, LG K8, LG K4, LG K3, and the LG Stylo 3.
However, LG typically uses CES to showcase advancements in its OLED TV, its smart appliance, and its laptop computer divisions. We already know that it’ll show off new audio products, one of which has the Google Assistant built in. And the South Korea-based company could have a few surprises up its sleeve, like last year’s surprise Hub Robot.