Netflix begins testing long-term subscription plans in India

Netflix begins testing long-term subscription plans in India

We may earn a commission for purchases made using our links.

In a bid to attract more subscribers in the country, Netflix launched mobile-only plans in India earlier this year in July. The new single-screen plans, which started at just ₹199, squarely targeted the ever-growing smartphone user base in the country. Now, in order to attract more users on other platforms, Netflix has started testing long-term subscription plans in India.

As per a recent report from NDTV Gadgets 360, the new long-term subscription plans are a first of its kind from Netflix and they aim to help the company retain subscribers for a longer duration in the country. As of now, Netflix is testing three new plans, starting at three months and going all the way up to 12 months. The three-month plan has been priced at ₹1,919 (~$27), giving users a 20% discount on the Premium monthly plan. The six-month plan, on the other hand, offers a 30% discount and is priced at ₹3,359 (~$47.40). Finally, the twelve-month plan offers users a massive 50% discount over the Premium monthly subscription and is priced at just ₹4,799 (~$67.73).

Talking about the new plans, a Netflix spokesperson was quoted saying, “We believe that our members may value the flexibility that comes with being able to pay for a few months at once. As always this is a test and we will only introduce it more broadly if people find it useful”. These long-term subscription plans were first spotted by a Twitter user in Udaipur, however, reports suggest that the company is conducting the tests in various locations across the country for both new and returning users.


Via: NDTV Gadgets 360