New Cyanogen Inc. Brand Identity, Qualcomm Partnership
Since the formation of Cyanogen Inc. back in 2013, the company has seen a turbulent state of affairs – from breakthrough innovations and new hardware collaborators to controversial partnerships and falling outs – and the past year and a half has served to strengthen its foothold in the market. Starting out as a software provider for the OnePlus One and expanding into India with Yu Yureka, nothing has hindered the team’s drive and vision, and today at MWC, Cyanogen has announced a few of their plans going forward.
When the company formed, the team was quick to announce a brand identity that reflected Cyanogen over the years, with bold cyan at its core and a hexagonal logo to match. Today’s announcement changes that, and going forward, Cyanogen will be embrace a futuristic style based on the openness of Android, with thin fonts and geometric shapes defining it and a new typographic logo representing the brand. The refresh is definitely a step forward, and the Cyngn website has already been refreshed with the new visual language.
The second and more important announcement today is Cyanogen’s partnership with Qualcomm, which brings Cyanogen OS features and UI elements to an upcoming release of the Qualcomm Reference Design (QRD). While this may not mean much to the average user, the partnership paves the way for OEMs to implement Cyanogen OS easily on certain Snapdragon chips, specifically, the 200, 400 and 600 series. The current agreement serves to bring the custom flavor of Android to a larger number of mid-range devices, but in future it will also offer developers additional functionality on Cyanogen OS devices. While the partnership gives a significant boost to their adoption rates, Cyanogen Inc. states that this does not influence the company’s initial plans to make flagship Cyanogen OS devices like the OnePlus One.
What do you think about Cyanogen’s new look and their partnership? Would you buy a Cyanogen OS device now that they’re gradually going mainstream? Let us know in the comments below!