Update 1 (07/12/2021 @ 04:12 AM ET): The Indian pricing of the Ear 1 has been revealed. Click here for more information. The article as published on July 6, 2021, is preserved below.

OnePlus co-founder Carl Pei's new hardware venture Nothing is gearing up to launch its first product -- the Nothing Ear 1. Towards the end of last month, the company confirmed that it would unveil the TWS earbuds on July 27th. While we're still a few weeks away from the launch, the company has now shared some crucial details about the upcoming earphones.

In a recent interview with TechCrunch, Carl Pei revealed that the Nothing Ear 1 will offer premium features like "noise cancellation and great build quality." The earbuds will feature a unique transparent design, and they will be "similar to the AirPods Pro" feature-wise. But, unlike the AirPods Pro, the Nothing Ear 1 will retail for just $99, €99, and £99.

Nothing Ear 1

Although Pei didn't reveal any other details about the Ear 1, TechCrunch reports that the earbuds will make use of three high-definition microphones to enable Active Noise Cancellation (ANC). In a video posted on Nothing's official YouTube channel, the company has also confirmed that the earbuds will have a unique transparent design.

The Nothing Ear 1 will be unveiled on July 27th at 02:00 PM BST / 8:00 AM EST / 6:30 PM IST. The earbuds will go on sale in India via Flipkart and in the UK via Selfridges.

Update: Nothing Ear 1 India pricing revealed

Nothing has revealed the India pricing of the Ear 1 earbuds. These ANC earbuds with a transparent design will cost ₹5,999, which is great pricing and cheaper than the pricing in other markets. The Indian TWS market is as crowded as its smartphone market, and while this may still be on the more premium side of the market, it has the potential to stand out from the crowd.