OnePlus looks to open 100 new Experience Stores in 50 cities in India
Over the last couple of years, OnePlus has solidified its position in India as a premium smartphone manufacturer. Ever since the launch of the OnePlus 3, the company has created a solid fan base in the country, delivering one amazing phone after another. The company has also introduced a few India-specific features in OxygenOS to appeal to its Indian fans and it has even worked on increasing its offline presence in the country by partnering with large retail chains like Reliance Digital and launching its own line of OnePlus Experience stores. Most recently, the company offered 1 year of free extended warranty, upgrade plans and more for users in India and now, the company is planning on increasing its offline footprint with even more Experience stores.
According to a recent report from Business Insider, OnePlus has partnered with SRK Group to open 100 new OnePlus Experience Stores across 50 cities in the country. In a statement regarding the partnership, OnePlus India’s Head of General Trade and Modern Trade Siddharth Deshmukh said, “As India continues to be a significant market for us, we look to partner with the best of market players who share a similar futuristic vision like us to bring top-notch international quality of service to our customers. Mumbai continues to serve as a significant city with a thriving OnePlus community. Therefore, we are excited to partner with SRK Group in an effort to bring the best of our premium product experience to our offline based customers in the city.”
This new partnership with SRK Group falls in line with the company’s increased focus on expanding its offline presence in India. Thanks to the partnership, customers will now be able to purchase OnePlus devices across several retail stores throughout Mumbai, where SRK Group has been a prominent distributor for decades. As far as the OnePlus Experience stores are concerned, the company aims to open 100 new stores by the end of next year, with a special focus on Tier-II cities. As of now, OnePlus is present in over 2000 offline retail stores, including partner stores, across the country.
Source: Business Insider