OnePlus' market strategy has evolved significantly over the last few years. Starting off as a flagship killer brands, the OnePlus we know today targets the premium segment of smartphones. But alongside premium smartphones, OnePlus also dived into the category of premium smart TVs with two 4K QLED TVs launched in India last year at a starting price of ₹70,000 (~$990 at the time). The TVs, however, met a lot of criticism for their exorbitant pricing (the more premium model of the OnePlus TV was priced above $1400) for a newcomer in the segment, forcing the company to re-evaluate its pricing strategy for TVs – not just smartphones.
OnePlus TV XDA Review: Bells and Whistles With Practical Awesomeness
OnePlus is now maneuvering back to the grassroots with affordable smartphones and LED TVs to tap into the mass market which is currently dominated by brands like Xiaomi, Vu, TCL in India. As per recent reports, there will be more than one TV and the most affordable one will be priced at around $200 (~₹15,000). OnePlus has also confirmed that these TVs will be launching in India on July 2nd.
Now, a day after the confirmation from company, two OnePlus LED TVs have been certified by the Bluetooth SIG. The listings include a 32-inch model and a 43-inch model with model numbers 32HA0A00 and 43FA0A00, respectively. The letters "H" and "F" in the model numbers might indicate that the 32" model sports an HD panel (1366 x 768p resolution) while the 43" variant ships with a Full HD (1920 x 1080p) panel. We could also expect OnePlus to borrow some wisdom from sister company Realme, which recently introduced the Realme TV lineup with 32" and 43" models.
Other than the OnePlus TV variants, two remote controllers from OnePlus have also been certified by the Bluetooth SIG. These remotes have model numbers RC-002B and RC-002C, suggesting some differences between the two remotes. All of these products support Bluetooth 5.0.
Furthermore, corroborating earlier reports, OnePlus India also teased the tentative pricing for the upcoming OnePlus TVs. While the graphic means the price could be anything between ₹10,999 (~$145) and ₹19,999 (~$265), the sub-₹20,000 pricing is guaranteed for at least one model. Just like the premium models, the affordable smart TVs from the company will also be sold via Amazon India.
We hope to learn more about the soon-to-be-launched TV range over the following days as more certifications, teasers, and leaks surface online. Meanwhile, what are your thoughts about an affordable smart TV from the company? Let us know in the comments below.