OnePlus Warn About Price Increases, Says Brexit is to Blame
Britain’s decision to leave the EU made headlines the world over recently as the referendum’s leave campaign won by a narrow margin. One expected result was a temporary drop in the Great British Pound and drop it did, today it has started what appears to be a slow and steady increase once again but for OnePlus the damage may have already been done.
Taking to their forums earlier today, OnePlus has warned that due to the uncertain nature of the GBP that prices may be increased to ensure they maintain their margins. Recommending that people considering purchasing a device did so sooner rather than later as they will only be providing “several days” notice in the event that the prices do increase.
“… the worrying downward trend of the GBP may make it difficult to maintain our current pricing structure in the UK. Our margins have always been thin, and our expenses are mainly in USD. This being the case, sudden drops such as the one that the Pound has recently experienced could have a direct impact on our prices.” – OnePlus
This is not the first time fluctuations in currency have influenced the price of OnePlus’ products, last year they increased their prices as the Euro dropped in value. The risk of making a loss when working with low margins is always present and while it is understandable that doesn’t mean their customers will be happy with the decision.
Read the full announcement here.