[Update: Available] Onida launches a smart TV in India with Amazon’s Fire TV software
Onida, formally known as MIRC Electronics, is an Indian TV brand that was very popular in the 1990s and early 2000s for its CRT televisions. After plummeting initially to the wave of Plasma TVs, and eventually LCD and LED TVs, and competition from international brands like Samsung, Sony, and LG, Onida has transitioned into a smart TV brand and now has a decent portfolio of Android TVs. In partnership with Amazon India, Onida has now launched two new smart TVs, bringing a Fire TV software experience to these TVs and skipping the requirement to buy an Amazon Fire TV Stick separately.
The new range of smart TVs launched by Onida and Amazon includes a 32-inch HD TV and a 43-inch Full HD TV. Running the Amazon Fire TV software, the Onida smart TVs support OTT video platforms such as Netflix, Prime Video, Hotstar, YouTube, Zee5, Sony LIV, Sun Nxt, and others, out of the box. The remote bundled with the TV has an inbuilt microphone that can be used to interact with Amazon’s voice assistant, Alexa. The remote also features dedicated buttons for Netflix, Prime Video, Zee5, Sony LIV. The screen supports a contrast ratio of 1200:1 and has a claimed brightness of 300 nits.
In terms of audio, the Onida TVs with Amazon Fire TV interface use a dual speaker setup with a combined audio output of 16 watts. They also feature DTS TruSurround and Dolby Digital Plus for sound enhancement.
Each of these Onida TVs comes with dual-band SISO Wi-Fi, three HDMI ports, one Ethernet, and one USB port. Additionally, they support input via composite video along with analog audio cables, TOSLINK aka optical audio, and output through a 3.5mm headphone jack. The Onida TVs audio-out capabilities via Bluetooth 5.0. The TVs can also be paired to and controlled using an Amazon Echo device with the help of an Alexa skill.
The Onida smart TV lineup with Amazon Fire TV interface will be available in India starting December 20th exclusively via Amazon. The 32-inch model will be available for ₹12,999 while the 43-inch Full HD variant will come for ₹21,999.
Update: Onida Fire TV is now available for purchase
The Onida Fire TV is now available for purchase from Amazon.in. As is common practice with TVs sold online, Onida will contact the customer within 48 hours of delivery to schedule an installation free-of-cost. However, keep in mind that often in such scenarios, any additional equipment needed in the installation (such as a wall mount) might be separately chargeable.