A New Year’s Resolution for OEMs: Please fix your smartphone branding

A phone’s branding is essential. Potential smartphone buyers don’t usually have the time to go through a spec sheet to see how one particular phone is better than the other. We’re drifting back into the era where almost all smartphones look exactly the same: glass and metal sandwiches (or sometimes glass on plastic) with two, … Continue reading A New Year’s Resolution for OEMs: Please fix your smartphone branding