OPPO plans to assemble 100 million smartphones in India in 2020
With the new year finally upon us, smartphone OEMs have begun sharing their vision and targets for the year. OPPO’s plan for 2020 was to evolve and grow better as a brand beyond just smartphones, leveraging 5G as the driving force for these experiences. India also occupies a key position in this vision, as OPPO aims to reach out to the large talent pool of innovators, developers, and partners in the country for integration with ColorOS 7. OPPO is now expanding on more key details, as the Chinese smartphone maker has announced its intentions of assembling 100 Million handsets in the country this year.
According to a report, OPPO has set for itself an ambitious target of assembling 100 Million smartphones in the country for sale in its domestic market this year. 2020 will also see an aggressive retail push from the company with an aim to let more people experience OPPO’s flagship devices.
“In 2020, we would like to pace up our growth with a continued focus on ‘Make in India’ as we expect to manufacture 100 million units by the end of next year. We will also focus on building an integrated technology system to power immersive and personalized 5G experiences. In line with our aim to further elevate the premium experience, we plan to open multiple premium flagship stores across the country.”
OPPO saw robust growth in 2019 in India, with success across the device spectrum through OPPOs device lineups like the A series, K series, and the recently launched Reno and Reno2 series. This success from the Indian market has prompted the company to expand its presence by investing further in R&D spaces, which will supplement its existing six global institutes and four research centers in India.
OPPO recently launched the Reno3 and Reno3 Pro in China, ushering in 5G technology alongside other key features. While the company has not detailed when, or if, the phones will make their way outside of China, we can definitely expect them to launch these devices in India and Europe. We hope to learn more about their plans for these phones soon.
Story Via: NDTV Gadgets