Report: Sales of the Google Pixel 3 and OnePlus 6T were led by previous Samsung owners
Competition within the smartphone industry is quite fierce these days. We used to have room for lots of different OEMs as each had unique features to offer. There are still some unique features from devices sold across multiple companies, but these days, price, build quality, and design style tends to beat out the competition. Samsung recently announced their Q1 profits for 2019 and we learned they were unable to meet the same profit levels compared to last year. Interestingly, a new report claims that a number of previous Samsung owners have switched brands to buy the Pixel 3 and the OnePlus 6T.
Samsung is a massive company so it’s safe to say that the loss in profits didn’t all come from the mobile division. In fact, reports said that while pre-registrations of the Galaxy S10 series were lower than the Galaxy S9 series, more people pre-ordered the Galaxy S10 series than the Galaxy S9 series. Still, these numbers could have been higher if previous Samsung customers had stayed loyal and upgraded to the Galaxy S10 rather than switching companies and buying a Pixel 3 or a OnePlus 6T. This new information comes to us thanks to a report from Counterpoint Research.
According to their data, a whopping 51% of people who purchased the Pixel 3 had previously owned a Samsung device. 18% had previously owned an iPhone and 14% had previously owned a Motorola smartphone. This is insightful information as it shows Google has successfully swayed a number of purchases from other companies. The report mentions the OnePlus 6T too and says that 38% of the people who purchased the device in Q4 of 2018 had switched over from a Samsung smartphone.
Under that comes the iPhone with 16% followed by LG with 15%. This trend shows that there are a number of people switching from Samsung, Apple, and Motorola devices to the Pixel 3 while people are switching from Samsung, Apple, and LG devices to the OnePlus 6T.
Source: Counterpoint Research