Realme will expand its product portfolio in India with more AIoT and lifestyle products
Since its debut back in 2018, Realme has primarily launched smartphones in the Indian market. But in an interview late last year, Realme India’s CEO Madhav Sheth revealed that the company planned on launching more AIoT and lifestyle products in the country. Since then, Realme has launched several new products in the market, including TWS earphones, a fitness band, a smartwatch, and smart TVs. However, Realme’s vision of becoming a tech lifestyle brand is far from complete. In a recent post on the Realme community forums, Sheth has now revealed that the company will launch even more AIoT and lifestyle products in the Indian market.
As part of its new “1+4+N” product strategy, Realme will soon add smart speakers to its product portfolio in the country and launch more smartwatches, high-end TVs, and smart earphones. Additionally, the company will launch new AIoT and lifestyle products for its fans, including various accessories like car chargers, backpacks, luggage, and smart home gadgets. According to the infographic shared in the post, the company is expected to launch a smart scale, an electric toothbrush, smart cameras, projector, smart plugs, smart locks, and a sweeping machine in India. The first new lifestyle product — the Realme Adventurer Backpack — will be launched alongside the Realme X3 series later this month.
Furthermore, Sheth highlighted Realme’s plans to strengthen its workforce in India and expand its reach to Tier 4 and Tier 5 towns. The company plans to increase its local workforce strength to 10,000 by the end of this year and expand its distribution channels to Tier 4 and Tier 5 towns by hiring over 5,000 sales team members. As part of the ‘Make in India’ initiative, the company will soon start manufacturing some of its AIoT products in the country, and invest in a production line to build TV products and set up high-end SMT lines for TV motherboards.
Source: Realme community forums