Realme is bringing 10 new smartphones, a smartwatch, a smart TV, 2 earbuds, and a bunch of IoT devices to Europe
Realme got real serious at IFA 2020 this week, revealing just how committed the company is to increasing its presence in the European market. The technology brand, which is one of the newer companies after spinning off from OPPO, has already taken the e-commerce tech scene by storm in India, and they’re hoping to achieve the same success in Europe.
The company at IFA outlined its “One Europe Strategy,” wherein it plans to bring its latest products to Europe as soon as possible; the company, for example, plans to launch 9 smartphones in Europe that were previously launched in India and China. Going forward, the company hopes to speed up new product launches in Europe, focusing on 8 key markets (Germany, the UK, Poland, Greece, the Czech Republic, Spain, France, and Italy) and expanding to 7 new markets (Denmark, Finland, Sweden, Norway, the Netherlands, Belgium, and Luxembourg.) Germany will be the company’s new European headquarter, and Realme India CEO Madhav Sheth has been appointed to lead the company’s efforts in the region.
Some of the smart home devices Realme plans to bring to Europe include a new smartwatch, a new smart TV, a new pair of truly wireless earbuds, a new pair of neckband-style earphones, a smart light, and a home security camera. In addition, Realme plans to introduce as many as 10 smartphones to Europe, including the not-yet-released Narzo 20 series.
Realme’s range of smartphones will fill virtually every need and price point. The company is bringing devices under 5 different lines: The C series will fill the budget segment, the Narzo will fill the low-to-mid-range segment, the “Number” series will fill the mid-range segment, the “V” series will make 5G more affordable, and the “X” series will feature upper mid-range and flagship-tier devices.
Realme’s X7 series is of particular interest, because it’s one of the company’s flagship series of devices, featuring higher-end specs such as OLED displays, 5G capabilities, 64MP quad rear cameras, and high-end designs. As you’d expect, the Realme X7 Pro is at the highest end of the flagship spectrum, featuring a 120Hz display, 4500mAh battery, and MediaTek Dimensity 1000 Plus processor. The V3 and V5 also feature MediaTek Dimensity chipsets with integrated 5G modems, so Europeans will have 4 different options to pick from when it comes to 5G-capable smartphones.
Here’s the full list of Realme smartphones making their way to Europe later this year.
- Realme C Series: C11, C12, and C15
- Realme Narzo Series: Narzo 10, Narzo 10A, Narzo 20 series
- Realme Number Series: 7 and 7 Pro
- Realme X Series: X7 and X7 Pro
The Realme Watch S Pro is a new smartwatch that features a round design and an AMOLED display. It resembles something like the Galaxy Watch 3, with two crowns on the right and what could potentially be a rotating dial. Details beyond that weren’t shared.
Meanwhile, Realme also introduced the Realme Buds Air Pro, truly wireless earbuds that resemble AirPods. The wireless earbuds will support noise cancellation and are expected to launch in Q4 2020. Unfortunately, no pricing was made available.
Realme also said it’s bringing its new Buds Wireless Pro to Europe, neckband-style earphones that are the successor to the Buds Wireless. The Buds Wireless Pro are also expected to launch soon, though no pricing has been made available.
Smart Home Products
Some of the other products the company plans to bring to Europe include the Realme Smart TV 55″ (launching in Q4 2020), the Realme Smart Bulb, the Realme Smart Cam 360, a Smart Speaker, and more. The company’s “1+4+N” strategy will see it launch “over 50 AIoT products in 2020 and 100 in 2021.”
That’s a lot of products, but it’s a well-rounded portfolio of tech products that should appeal to everyone, from mid-range smartphones to smart home products galore. If Europeans aren’t privy to Realme yet, they’re about to get quite familiar with the brand now.