Reliance Jio becomes the third Indian telco to cross 300 million subscribers mark, may overtake Airtel soon
Reliance Jio brought many significant changes to the Indian industries catering to mobile phones usage in the country. From significantly reducing the prices of not only 4G data but also 4G handsets, to crushing the weaker players in the domain, and instigating the merger of two of India’s largest operators, Reliance Jio has changed the telecom landscape in India. It crossed the 100 million mark within the first six months of its launch, which attests its popularity. More than two years after its debut, it is still one of the fastest-growing operators in the country and has now achieved a new feat in terms of subscriber count.
Reliance Jio has become the third telecom operator in India to cross the mark of 300 million users. The only two operators to do so are Airtel and Vodafone Idea (formed after the merger of Vodafone India and Idea Cellular). While Airtel crossed the 300 million user mark only last year i.e. after 19 years of its operations, Vodafone-Idea could only reach the stage with their subscribers combined.
Reportedly, Jio has been boasting about gaining 300 million subscribers during the telecast of the ongoing Indian Premier League (IPL) cricket tournament. To celebrate this feat, Jio has re-introduced the cricket pack it announced during the last season of IPL. For ₹251, users can get 2GB data per day with a validity of 51 days. This is especially for those who use Jio principally for its data benefits and would be using it to stream IPL live on their smartphones. You can merge the ₹251 with your standard recharge pack to get benefits of both simultaneously.
While Jio was initially being used as the secondary SIM by users who did not want to let go of their older mobile connections, a recent report points that Jio is now being used as the primary SIM by 95% of its subscribers. This could, perhaps, be because India is dominated by entry-level smartphones which often don’t support 4G on both SIMs at the same time. Since Jio functions on a purely 4G network (it has no bandwidth for 3G or 2G), it must be used as the primary data SIM. Despite that, it has consistently been the most-widely available 4G network in most parts of the country.
However, the fact that Indian consumers are willing to make this change vouches for Jio’s swiftly rising popularity. With many users shifting to single SIM smartphones, this could be a challenging time for Airtel, which currently stands at approximately 350 million subscribers.
Via: The Economic Times
Want more posts like this delivered to your inbox? Enter your email to be subscribed to our newsletter.