Report: Google and Samsung Help Increase Mobile Game Monetization Stats for Android
We’ve seen it time and time again, a brand new and highly anticipated mobile game gets announced and then millions of Android fans are let down when they learn it will be released on iOS first. Sometimes this may be due to a paid exclusive launch from Apple themselves, but a lot of the time the developer has specific reasons as to why they launch their game on iOS first. The company ustwo (the developers behind Monument Valley) has shown their reasoning for this has been a monetization issue.
The team had stats that showed only 5% of the people playing Monument Valley on Android had actually purchased the game. Piracy has always been an issue on Android due to how easy it is to sideload an APK file, and it makes sense when developers start to see numbers like that. There are also some developers who say their game makes more money on iOS when compared to Android, so when they release their next title they naturally prioritize iOS over Android.
This typically results in the iOS version being released first as resources are dedicated to that platform ahead of Android, but a new report shows that this monetization gap is shrinking thanks to devices from Google and Samsung. The initial report was published by DeltaDNA and then picked up by VentureBeat that is based on 1.4 million players across North America during the month of June of this year. Their report singles out individual devices and highlights the number of free-to-play gamers who convert to paying customers.
Here’s the graph shown off that focuses on this new report. So while we’re still seeing other Android devices with a lower 1.5% conversion average, both the Galaxy S8+ as well as the Pixel XL have caught up or are beating the latest iPhones that Apple has to offer. All 6 of these devices are high-end and more expensive than other smartphones on the market, and really goes to show you that the people who can afford those devices are generally the ones who end up paying for entertainment on their devices.
With the vast majority of Android smartphones being sold in the low-end and mid-range bracket, we’re still falling behind when it comes to iOS conversions. This report indicates that the gap is shrinking though, in part thanks to devices from Google and Samsung.Source: VentureBeat