Snapchat is bringing Director Mode to the masses, giving creators more tools to create more content. Director Mode was originally revealed in April during the Snap Partner Summit and can now be accessed by Android and iOS users all around the world.

Director Mode will provide creators with more firepower, adding features like green screen, which has become quite popular thanks to TikTok. The mode also offers the option to control camera speed, giving users the ability to speed things up or slow things down. That means users can increase their footage speed by up to two times or slow it down by half. Furthermore, there is a quick edit feature that will allow content creators to trim there videos in real time and a Dual Camera mode that will film content using both the rear and front-facing camera at the same time.

For the most part, Director Mode should be an excellent addition to the platform. For the past few years, despite its updates, Snapchat has taken a back seat to competitors like TikTok. TikTok has dominated the landscape with its short form videos, forcing competitors like Snapchat, Instagram and even YouTube to change. Also, TikTok hasn't been one to rest on its laurels and despite being on top, the company has continued to add new features at a rapid pace. It has taken safety to new heights, and could be adding a live shopping experience in the near future.

As for Snapchat, only time will tell. The company has never been a true success story, struggling for most of the time that it has been in the public eye. The firm has faced many setbacks, especially with its experimentation in hardware, first with its Spectacles and then with its Pixy drone that only remained on the market for a few months before being discontinued. The competition is fierce, so no doubt that there will be bumpy roads ahead.

Source: The Verge