Here’s why the Sony Xperia 1 is the first Sony phone with Alpha-style cameras
Last week Sony unveiled new smartphones with an increasingly confusing naming scheme. The Sony Xperia 1 that was revealed will be their next flagship device while the Xperia 10 and Xperia 10 Plus are mid-range devices for those who are a bit more frugal. When these phones were unveiled we got a full list of detailed specs, but many are expecting the cameras to perform as any other camera does in a Sony device. However, photo enthusiasts may want to have a second look at the Xperia 1 as it will be the company’s first smartphone with Alpha-style cameras.
It’s always been rather interesting that most smartphones which are ranked among the best in the camera department have decided to go with Sony sensors. Sony has been able to stay on top of the camera game even with Samsung’s work at gaining a slice of that pie. So if Sony’s sensors are in the best photography smartphones then why haven’t Sony’s smartphones themselves been ranked up there as well? It’s proof that there’s more to photo quality than just the camera sensor you’re using, but the Sony Xperia 1 wants to change that reputation.
In a TrustedReviews interview with Adam Marsh, Sony’s Senior Manager of Global Marketing, we learned why the cameras in Xperia phones have never lived up to their potential and why this is changing with their next flagship smartphone. During the interview, we learned that there were internal barriers between the camera and smartphone teams. This resulted in data and information that wasn’t allowed to be passed between teams. Since a lot of the photo quality of a smartphone camera has to do with post-processing, this was a huge issue for their smartphone team.
This decision was made because the company did not want to cannibalize its more expensive Alpha cameras. They thought that if their smartphones were taking good enough photos then they would lose sales of their regular cameras. However, we have learned that with the Xperia 1 the teams are now allowed to have a much closer collaboration which should result in better photos compared to previous Xperia devices.
Via: Xperia Blog Source: Trusted Reviews
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