With over 500 million internet users, India has the second-largest net-surfing population in the world. This makes it a lucrative market for leading service providers. When it comes to music streaming, there are several Indian and international players such as Amazon, JioSaavn, Gaana, Wynk, Hangama, etc. in the market. Swedish music streaming platform Spotify was one of the latecomers when it finally went live in India last year. Several months after its launch in India, the music streaming is finally supported on Amazon Echo and will soon be available on other smart speakers, displays, and other devices powered by Alexa.
Since its launch in India, Spotify had not been supported by Alexa in India. Even though you could bypass that by changing your location to a country (say: the U.S.) where the integration was already supported, that took away support for local languages/accents as well as local services. But with the official announcement, users will be able to enjoy their personal playlists and subscribed podcasts in India without much effort. The service is available for both free and premium users in India.
To use the service with Alexa in India, go to the Amazon Alexa app on your smartphone and then to Settings > Music and tap on "Link new Service" and you'll be asked to sign in with your Spotify account and authorize the device. After that, you can also select Spotify as your default music and radio service from the same page. Alternatively, you can also search for the Spotify skill either using voice by saying "Alexa, enable Spotify" or within the Alexa app on your smartphone.
Once the setup is complete, you can say commands like "Alexa, play Spotify" or "Alexa, play <artist/album name> on Spotify." You can also jump to your daily playlist or a playlist curated for your region by saying "Alexa, play Bollywood Hits on Spotify" or "Alexa, play my Daily Mix 1 on Spotify." Since Amazon's smart assistant also supports Hindi and Hinglish, you can also use those languages to play your favorite podcasts or playlists in those languages.
Source: Amazon India Blog